MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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THE ROLE OF SMALL BUSINESS IN ECONOMIC GROWTH AND POVERTY ALLEVIATION IN WEST VIRGINIA: AN EMPIRICAL ANALYSIS By Gebremeskel H. Gebremariam1 Tesfa G. Gebremedhin‚ and Randall W. Jackson RESEARCH PAPER 2004-10 ABSTRACT: The main objective of the study is to empirically evaluate the critical roles of small businesses in economic growth and poverty alleviation in West Virginia. In OLS and 2SLS regression analysis a positive relationship exists between small business and economic growth. A
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Entrepreneur Interview Assignment Each student will interview an entrepreneur of his/her choice. The goal is to provide you with insights about entrepreneurship that cannot be obtained from classroom experience alone. Chose an entrepreneur in an industry that is personally interesting to you. While you may find it difficult to cold-call an entrepreneur‚ you will find that most entrepreneurs will be honored to be asked about their experiences and will be willing to meet with you. Entrepreneurs’
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Case Study – Extreme CCTV (all details discussed in this case study have been taken from the Extreme CCTV case study as presented in Cases of entrepreneurship: the venture creation process (Morse & Mitchell‚ 2005)) Student Name: Katrina Binotto Student Number: S3172726 Course: BUSM 2367 – Business Enterprise One 1. If you were Jack Gin‚ what would you do: acquire Derwent Systems‚ based in Newcastle‚ UK‚ to extend its reach into Europe‚ or focus on the IPO? When assessing if
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Small Business Idea Paper University Of Phoenix ACC/561 Verbena Williams Small Business Idea Paper Starting a business can be an exciting‚ yet overwhelming experience. Before you can launch your business venture‚ deciding the form of business organization will be one of the first things necessary. Some of these business organizations include; sole proprietors‚ corporations‚ and partnerships. With choosing which organization to go with one must consider consequences in lieu of legal issues
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SUBJECT NAME : Entrepreneurship Project: Interdisciplinary Approach SUBJECT CODE : GEN 1901 ACADEMIC YEAR : AY 2012/2013‚ Apr Semester “By submitting our work‚ we are declaring that we are the originator of this work and that all other original sources used in this have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also
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Entrepreneurship Case Study David Levin and The Capital Group The First Steps: Up to 1969 The initial desire David Levin was born and grew up in the close Jewish community of Pollokshields‚ a leafy suburb of Glasgow‚ Scotland‚ the son of an electrical wholesaler. Home life was comfortable but constraining and the young boy longed to escape its confines. He resented school and admits to being a difficult student‚ thinking that it was a complete waste of time; few of the subjects taught seemed
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Assignment 3: Encouragement of Small Business Diana ALTOFT Professor Whitney Davis LEG440 11/13/2012 Government contracting can be a very lucrative endeavor for the small business owner‚ especially if you fall in one of the minority groups supported by the government’s socioeconomic programs. The encouragement of small business is an important goal of the government that is addressed by the Federal Acquisition Regulations. As stated in Feldman (2012)‚ although the government’s primary
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Small-Business Marketing Strategy Ricky Branch Strayer University BUS330 Prof. Beverly Williams 11 August 2012 Small-Business Marketing Strategy Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibility
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Business Law: Short Paper – Small Business Short Paper / Case Study The purpose of this assignment is to review the US equal employment opportunity commission’s website‚ specifically the section regarding laws as they apply to small businesses. The EEOC is a five-member body appointed by the president to establish equal employment opportunity policy under the laws it administers‚ which are: Title VII of the Civil Rights Act‚ the Equal Pay Act (EPA)‚ the Age Discrimination in Employment Act (ADEA)
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