Loyalty + De-commotization Intl Advertising 2015 Intl Advertising 2015 What is (are) the thing(s) that represent a Brand ? Intl Advertising 2015 Brand represents by … • • • • • • • Intl Advertising 2015 Product Name Company Logo Color Tag line … ? Intl Advertising 2015 Based on what did you cast your votes? Intl Advertising 2015 How would you describe Doritos TVCs • • • • • • • • Intl Advertising 2015 Funny Light-hearted Down-to-earth Slice-of-life A touch of surprise Simple Small
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worst displays of mass ethnic cleansing in Europe since World War II. Mainly perpetrated against Bosniaks by the Serbs‚ the Bosnian War left the country of Bosnia in ruins and left millions displaced and thousands killed. John Moore’s Behind Enemy Lines portrays the final days of the war as an American navigator attempts to get out of dangerous enemy territory. Due to the fact that this film focuses on the experiences of US soldiers and that slight differences are made between this movie and the historical
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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Case 15: Allure Cruise Line: Challenges of strategic growth and organizational effectiveness (Part 4) Read the following case from your textbook: (open the other attachment for the article) Analysis: Write a case analysis in about 4 to 5 pages or more. Answer all the case questions in the text. Offer analysis and evidence to support your conclusions. Be objective in interpreting evidence. Don’t present one-sided arguments. Include and answer the points not favorable to your position. Write
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In antiquity‚ geometric constructions of figures and lengths were restricted to the use of only a straightedge and compass (or in Plato’s case‚ a compass only; a technique now called a Mascheroni construction). Although the term "ruler" is sometimes used instead of "straightedge‚" the Greek prescription prohibited markings that could be used to make measurements. Furthermore‚ the "compass" could not even be used to mark off distances by setting it and then "walking" it along‚ so the compass had to
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Health Line Chocolate and Heart Disease: Some Good News. The First Solid Chocolate became an available in The United States in 18th century. The First Chocolate bar appeared around 1910. In 1998 we consumed 3.3 billion pounds of chocolate or more than 12 pounds per persons (Leslie Chelsy‚ 2002). Since chocolate was valued for it stimulating effect‚ it became standard issue for the U.S. armed farces during word war II. Today‚ giving fine chocolates as an expression of love is a long standing tradition
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Sophia Abdelsalam Mrs.Kratz‚ Period 8 AP English 11 16‚ November‚ 2009 Fault lines Analysis By understanding a country’s language‚ you usually attain a connection and comprehension of that place. However‚ with the diction of “odd shards‚” it is clear that only painful barriers remain within Alexander. A “shattered” feeling is frequently expressed due to a lack of belonging to a single place. The many languages and cultures clouding her mind make it difficult to piece the bits of her
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Critical Time Line The critical time line is a sequence of moves i.e. actions and reactions performed by the company and its rivals within the time continuum. It helps us in understanding the expected pattern of sequence in t+1. While constructing the critical time for the action-reaction sequence between Sony and Microsoft‚ the time period considered is between 2000 and 2017. The events considered are the generally the product announcements and their release‚ the initial pricing and the price adjustment
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knowledge of the subject - conveying information‚ presenting ideas‚ facts and statistics to adequately inform the audience about the subject * Confirmation - Confirm and repeat the key points * Conclusion - Try to end with a memorable punch line or positive statement By a show of hands‚ who in here has been bullied? Who in here has been a bully? Did you know that throughout the past years‚ bullying has become so severe that for every one two three four five six seven eight nine; a student
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that they accept their inferiority. In a patriarch society that facilitates female inferiority it seems that unification of women is the only way to achieve liberation. In Cherrie Moraga’s Loving in the War Years‚ the chapter entitled “From a Long Line of Vendidas” teaches that patriarch society negatively influences the way women feel about themselves‚ thus influencing the way women relate to each other. This cultural environment perpetuates gender hierarchy by both ruining the self-image of women
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