[pic] Eureka Forbes Ltd. Managing the Selling Effort SHRM Case Submission [pic][pic] 17-Jul-12 PGPX –VII (12-13) – Term I1 Aditya Bansal ( 6612006) Problem Statement Eureka Forbes Ltd. (EFL)‚ a joint venture between Forbes Group and Electrolux formed in 1982‚ is the leading company in India in consumer durable products like vacuum cleaner and water purifier. Over the years‚ EFL has effectively utilized the direct selling approach by setting up the largest
Premium Sales
A SUMMER INTERNSHIP REPORT ON EUREKA FORBES LIMITED CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM Submitted To‚ MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES Submitted By‚ SCHOOL OF MANAGEMENT STUDIES Near D.C. Court junction‚ Dimapur‚ Nagaland‚ India PREFACE PREFACE It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when
Premium Water purification Marketing
In December 1854‚ a hundred and fifty gold diggers on the Ballarat goldfields in victoria finally rebelled against the Victorian government and built a wooden fort on a hill that became the Eureka Stockade. A main cause for this was the high price for the gold license that every miner had to carry. Another cause was that the miners wanted to claim the land which they were mining incase they had struck gold but were often forced to relocate because the law did not allow them to claim the land and
Premium United States Native Americans in the United States Employment
PART A 1. INDUSTRY PROFILE 1.1 General Introduction: India’s consumer market is riding the crest of the country’s economic boom. Driven by a young population with access to disposable incomes and easy finance options‚ the consumer market has been throwing up staggering figures. India officially classifies its population in five groups‚ based on annual household income (based on year 1995-96 indices). These groups are: Lower Income; three subgroups of Middle Income; and Higher Income. However‚
Premium Drinking water Water purification Water supply
There was not one distinct issue that lead to the Eureka stockade on the Ballarat goldfields. In Victoria‚ hostility between the miners and government arose because of the dreadful living and working environments. These complications began to grow because of the deficient gold licensing system. Specific occurrences in Ballarat created the hostility to break out into the chaos and violence between miners and authorities. This event is known as the Eureka stockade. A difficult journey to the goldfields
Premium
EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. The case also discusses the company’s attempt to enter the bottled
Premium Sales Customer service Vacuum cleaner
The Eureka Rebellion‚ the great triumph of our nation‚ where we won our fight for rights and freedom‚ the beginning of democracy. Was it really a triumph though? Can it be argued that it was instead a tragedy? From who’s point of view is it from? The diggers? The officers? The women? Perhaps people like Rede or Hotham. Most importantly though‚ what about now‚ in our times? From these unique viewpoints it adds up‚ it is neither triumph or a tragedy and it is both simultaneously. When someone is to
Premium
The Eureka rebellion of 1854 marked the rise of the democracy in Australia. This boom provided the country with rapid growth and industrialization. The new institutions gave the citizens the freedom to innovate‚ produce new technology thus quickly becoming very rich continent. French Revolution of 1789 marked the time when the French revolted against their long-lasting absolutism and got their new leader‚ the young Napoleon. Gradually‚ France was moving towards inclusive institutions‚ prosperity
Premium United States Australia Democracy
Case Study: Raynaud’s Phenomenon Chamberlain College of Nursing Dr. Smith Nursing Assessment HEALTH HISTORY Maria Jellia Age: 56 y.o. Gender: Female Ethnicity: Caucasian Past history: Smoked 2 packs a day for 22 years (26 pack years)‚ Double mastectomy‚ Secondary Raynaud’s phenomenon‚ carpel tunnel syndrome. Gravida 1-full term no complications. Current Medical History: 31 PPD‚ double mastectomy‚ Secondary Raynaud’s phenomenon‚ rheumatoid arthritis‚ carpel tunnel syndrome. Chief complaint:
Premium Nursing Rheumatoid arthritis Carpal tunnel syndrome
on the topic of the celebrity phenomenon. Celebrities impact everyone’s lives‚ whether through influence‚ role model or just because their faces are seen on television‚ magazines‚ billboards and so on. There are a few things in life that occur through sheer coincidence‚ particularly on such a massive scale. The issue however‚ is whether or not the celebrity phenomenon has any value to society. I take the view‚ and use supporting evidence‚ that the celebrity phenomenon is nothing more than a creation
Premium Celebrity Mass media Fandom