Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
Premium Brand Branding Marketing
Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
Premium Brand Branding Brand management
“BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
Premium Branding Brand Brand equity
Britain in the 1860s Things were quite different in Britain during the 1800s than it is today. There was no Child Protective Services. Women could not vote‚ nor did they get proper education. In order to support the family’s income children had to work from an early age. They worked as chimneysweepers‚ sellers in the streets‚ prostitutes‚ pot makers‚ coalminers etc. and had really long hours; often from early morning until late at night (which was similar to a fully-grown man’s working hours). Today
Premium Industrial Revolution Middle class Working class
Hair extensions are one of the few methods to help reach the desired length and also bring a drastic change in your appearance. Hair extensions are yet another beauty craze to get different hair styles instantly. You must have looked at a celebrity and wondered‚ how on the earth does she have such voluminous and flowing hair. Well‚ it is quite possible now to get voluminous‚ wavy‚ long hair styles instantly as different varieties
Premium Cosmetics Woman Hair
INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
Premium Brand Brand management Branding
SYNOPSIS Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base
Premium Branding
Hair extensions uk- extending your confidence Hair extensions uk are a boon to look smart‚ elegant and stylish without damaging our natural layer of hair. Ever wondered how the celebrities manage to keep their hair looking long‚ rich and silky. They look so stunning in their different hairstyles that go so perfectly with their entire wardrobe. Looks contribute to a successful personality. Hair is one of the main contributors. However‚ changing the hair styles on daily basis can lead to loads of
Premium Hairstyles Hair Long hair
price of slaves in 1860 by the number of slaves and then using the Consumer Price Index to adjust for inflation. But as economists Samuel H. Williamson and Louis P. Cain argue‚ using CPI-adjusted prices over such a long period doesn’t really tell us much: “In the 19th century‚” they note‚ “there were no national surveys to figure out what the average consumer bought.” In fact‚ the first such survey‚ in Massachusetts‚ wasn’t conducted until
Premium American Civil War Slavery in the United States United States
In the 1820’s transportation was limited and very weak. Western farmers could not connect to eastern markets because rivers flowed north to south and horse drawn wagons had limited capacity. After the 1820’s transportation on waterways was more developed. This was with the help of steam boats‚ canals‚ and railroads‚ they helped to increase transportation and effect the economy both positively and negatively. Robert Fulton and Robert Livingston introduced the steam boat on the Hudson. They then
Premium Steamboat Mississippi River Canal