company employs a multi-channel strategy‚ an important question is what pricing strategy should be adopted so that the company can optimize its profit. In our research we focus on the pressing question of a multi-channel pricing strategy under different market structures. We use a game theory model to specifically study the following questions: Under the Bertrand‚ Stackelberg and channel integration market structures‚ what is the optimal pricing strategy that the multi-channel company should adopt?
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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Mr. Shroff is a talented and well-experienced human resources manager of Britestar Company. He undertakes his role of HR manager by being an administrative expert and a change agent. He has always been an inspiration for his subordinates and the employees whose performance is measured and appraised by him. It is because of Mr. Shroff’s 15 years of experience of working in HR departments helped him to get acquainted with various Performance Appraisal methods for evaluating the performance of his employees
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Mujezinovic Alma Professor P. McMickle BSAD 319 Sunshine Fashion: Fraud‚ Theft and Misbehavior among Employees 1. What were the root causes of the staff´s misbehavior? Sunshine Fashion was a Sino-Japanese venture‚ whose operations grown very quickly‚ from 1993‚ the year of establishment until 2008‚ when the company became the industry leader in the production of cashmere sweaters‚ and a high-end fashion brand in its domestic market. However‚ in 2008‚ company had faced serious fraud and misbehavior
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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of 6to 8 members each‚ the details of which shall be collected in class. Students would be called out randomly from each group to present their analysis. In case of a dismal performance of any group member‚ the marks of the whole group will be at stake!) 1. The marketing channel for Mary Kay Cosmetics is called a “direct selling” channel. The company uses a sales force of over 1‚000‚000 Independent Beauty Consultants around the world. These Consultants are not employees of Mary Kay Corporation;
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Tushita Hariharan The Globalization of Fashion: Research Proposal Student ID: 406468 Course: Politics & Society Tutor: Magdalina Bigos Date: March 18th 2014 The Globalization of Fashion: Research Proposal Globalization in contemporary society The topic of globalization continues to be a crucial concept in contemporary social science. Contemporary globalization can be divided into three aspects: political‚ economic and cultural. The political aspect can be explained by a shift of power
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Pressures of Fashion Modeling Every year we see more cases of models being unhealthy‚ skinnier‚ and dying from stress or anorexia in the news. But we also see many young girls trying to follow their steps to look like them. Is it really that easy to be part of the fashion industry? Or have they tricked us into think it’s all so effortless and fun and that having a gorgeous body will solve all your problems when it is not. The job of a fashion model is to pose in clothing and accessories and try
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Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Impact of Television Food Channels on Society By Suhail Aziz Zaidi‚ Sehrish Suhail Zaidi & Muhammad Akram Naseem University of Lahore‚ Pakistan Abstract - The objective of this is paper to study the impact of TV food channels on society‚ with respect to economic‚ social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source
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