Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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Fashion repeats itself every six months “Oh my God is she wearing that cheetah print...!” “O haven’t you noticed‚ the animal prints are back.” Thus began my recent trip to a local shopping mall with a close friend. Needless to say‚ every trip to the mall means a trip down the memory lane. You see a new dress‚ a new design and something starts ticking in your head. Where have I seen it? Who was wearing it? And slowly‚ so very slowly‚ realization sets in. Oh God‚ this is a remake of the chic
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TOP 10 MAGAZINES IN INDIA 1. FILMFARE MAGAZINE LAUNCHED :- It first issue was in 1975. COMPANY :- Worldwide media. ABSOLUTE SHARE :- The Times Group & BBC Worldwide. SISTER CHANNEL :- TOI (Times of India). HEADQUARTER :- Mumbai. FREQUENCY :- Bi-weekly. CIRCULATION :- 1.4 lakhs. CATEGORIES :- Bollywood updates. WEBSITE :- www.filmfare.com 2. STARDUST MAGAZINE LAUNCHED :- It first issue was in 1971. COMPANY :- Magna Publishing Co. Ltd. FORMER EDITORS
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Knowledge Management Submitted by: Rajani B(1BM10MBA31) MBA-Marketing BMSCE Indian Fashion: changing with time | | | | In fact‚ there is a change in fashion trends‚ and almost every six months. This has an important role in the fashion industry in India has increased dramatically. | | | | The present increase in economic growth in India was an important influence on changes in fashion. Consciousness and the average purchasing power have caused a sudden explosion. The input
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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CASE STUDY # 1 Case Study #- Read the article from STORES MAGAZINE on the 2013 Top Retailers and Answer the following questions: Read and review the above chart and article regarding the 2013 Top Retailers and discuss the current state of the retail business. In your write up include the following: Ø Discuss 3 factors influencing sales results overall 1. Point of Differentiation – In business economics‚ differentiation is seen as an important strategic move for companies to
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Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices‚ and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet‚ located near his factory in La Coruna in northern Spain‚ to sell this overstock merchandise himself. Since then‚ Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized fashion retailing. This assignment
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Akshada Kunnul & Priyanshi Kothari Fashion Management Final assignment- Business plan and Management process Lecturer- Samiksha Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1‚750 sq. feet store is located in Juhu‚ Mumbai‚ India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times‚ the company
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Distribution Channels of Philips Domestic Appliances and Personal Care Products in Chinese Economic Transition -- A Case Study Don Y. Leea ‚ Gangling Chaob and Weiling Yec aHong Kong Polytechnic University‚ Hong Kong b‚cShanghai University of Finance and Economic‚ China Address for Correspondence: Don Y. Lee PhD Associate Professor of Marketing Department of Business Studie Hong Kong Polytechnic University Hung Hom‚ Kowloon Hong Kong Special Administrative Region China Telephone: 852-2766-7119 Facsimile:
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have shown that the interest rate channel is a weak channel of the monetary chanism. For example‚ Bernanke and Gertler (1995) in their paper provide two y the conventional interest rate channel may be weak (refer to your reading list). e that spending‚ especially on durable goods are fairly insensitive to short-term Monetary transmission channels: Various channels through Δ Money Supply affect the aggregate economy. Second‚ according to the interest rate channel‚ monetary policy should have its
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