. DISTRIBUTION CHANNELS BIBLIOGRAPHIC REVIEW António Abílio da Silva Couto‚ nº 5195 Cidália Martins Domingues‚ nº 5115 Joaquim Luís Sousa Pereira‚ nº 5194 Paula Marisa da Silva Lima Ferreira‚ nº 5100 Paulo José Branco‚ nº 5198 This work was oriented by Dr. Francisco Coelho ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels‚ the external factors that should
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Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. There are so many styles of fashion: Goth‚ Chic‚ Prep‚ Hippies etc. every style has its own description so why would we not be classified into that
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Fashion Have you ever wondered why you wear the clothes you wear and buy from only certain t stores? In the society we live in‚ it is easy to jump on the band wagon and follow what everyone else is doing. Everyone is following suit just to fit in and find their place. Recently fashion has become a trend controlled by the leading stores in the industry‚ and changes through generations. First I will talk about the background information‚ then move on to 2 present day applications‚ then finally
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Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
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Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
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Pitoy Moreno - Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Moreno is internationally recognized as the "Fashion Czar of Asia".[citation needed] A former student at the University of the Philippines‚ where he joined the Upsilon Sigma Phi fraternity‚ Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association‚ the very first association of fashion designers in Manila‚ Philippines. Moreno was the costume designer
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is because fashion builds the person´s identity. That’s why we should understand that clothing and fashion is important today as it was yesterday and will be in the future. For hundreds of years people have put some message in the type of clothing they wear. Long ago people started wanting to stand out from the “crowd” and be different changing their clothing. Some examples of these “standing out” became very popular and were followed by more people. This was the moment when fashion appeared. Nowadays
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innovation See our website for useful workshop materials: www.forumforthefuture.org/projects/fashion-workshopmaterials about fashion futures • Joint project between Levi Strauss & Co and Forum for the Future • In consultation with over 40 experts‚ we constructed four plausible‚ stretching scenarios for what the global fashion industry could look like in 2025 • Began in October 2008 and launched at London Fashion Week in Feb 2010 – an engaging online report and printed executive summary – four short
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Jennie Yabroff disassembles the fashion world and what it is reforming itself as it expands. Yabroff explains the reasoning behind the fashion world and its drastic change is because the faces of the people wearing the clothing are changing. Stereotypical models that we used to seeing in magazines‚ commercials‚ and ads are beginning to look more like normal people. Why the faces of the fashion industry changing? Many aren’t sure‚ but Yabroff believes that fashion gurus are noticing that sales are
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selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including: Retail
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