"The fashion channel segment profile worksheet" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    the fashion channel

    • 530 Words
    • 10 Pages

    The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall

    Premium Revenue Income statement Income

    • 530 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    The Fashion Channel

    • 482 Words
    • 2 Pages

    make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic groups and increase customer satisfaction of the segment. 2. Consider 3 primary options presented. Discuss the pros and cons of each. Option1 is maintaining a broad appeal to a cross segment of Fashionistas‚ Planners & Shoppers‚ and Situationalists. Option2 is to focus more on Fashionistas. Option3 is targeting two segments—the Fashionistas and

    Premium Demographics Competition Target market

    • 482 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Fashion Channel

    • 1417 Words
    • 6 Pages

    data. From its inception in 1996 until recently‚ The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus‚ and so long as TFC had no significant competition in terms of the fashion-specific content it offered‚ this “something for everyone” approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice‚ and

    Premium Revenue Income Advertising

    • 1417 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Fashion Channel

    • 1463 Words
    • 6 Pages

    THE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to their

    Premium Marketing Brand Strategic management

    • 1463 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    The Fashion Channel

    • 674 Words
    • 6 Pages

    The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast

    Premium Income statement Competitor analysis Revenue

    • 674 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Fashion Channel

    • 308 Words
    • 2 Pages

    TFC 1. After analyzing the proposed scenarios it is recommend TFC adopting Scenario-3: Focuses on both Fashionists and Shoppers/Planners segments. 2. The recommendation is based on the scenarios analysis and the decision matrix outcome. The main reason for this selection would be its superior projected net profit over the other scenarios (168.8M$‚39% margin) as well as its source. For this approach‚ revenue increases from both viewership and CPM. A diversified revenue source reduces

    Premium Generally Accepted Accounting Principles Business terms English Channel

    • 308 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Fashion Channel

    • 674 Words
    • 3 Pages

    As-Is Circumstances TFC is confronting hard competitive risk. Lifetime and CNN are eroding TFC’s fashion programming share and there customer satisfaction are higher than that of TFC’s. The conditions will lead to TFC’s net income down. Lifetime is targeting women aged 18-34‚ also CNN is targeting men of all ages as there marketing target. These 2 groups are high valued demographics for advertisers. TFC‚ by contract‚ has no specific marketing target and strategy at present. Relatively‚ TFC becomes

    Premium Marketing Revenue Target market

    • 674 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The Fashion Channel

    • 914 Words
    • 4 Pages

    1. מלאו את הטבלאות ב Exhibit 4 & 5 לצורך חישוב התוצאה הצפוייה לכל תרחיש שוק מטרה במונחי הכנסות מפרסום והכנסה נטו. אנא צרו את הטבלאות בעצמכם‚ יש להגיש את הטבלאות המודפסות‚ ובנוסף .HBS Ad Revenue Calculator |   |   |   |   |   | Current | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | TV HH | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | Average Rating | 1.00% | 1.00% | 1.20% | 0.80% | 1.20% | Average Viewers (thousand) | 1‚100 | 1‚100 | 1‚320 | 880 | 1

    Premium Income statement Revenue Income

    • 914 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    The Fashion Channel

    • 3847 Words
    • 16 Pages

    Plan de Marketing EJEMPLO Nike Air Prefontaine PROFESOR ANDRÉS PARRA © Agosto 01 de 2007 1. RESUMEN EJECUTIVO Nike es la marca número uno en la fabricación y comercialización de calzado‚ accesorios e indumentaria deportiva a nivel mundial. Nike de Chile ha hecho lo propio‚ y ha consolidado la marca como la número uno en el país. Con un alto reconocimiento a la marca‚ participación de mercado y ventas en ascenso‚ la compañía ha decidido lanzar en Chile la nueva Air Prefontaine. Steve

    Premium Vida Estados Unidos Conocimiento

    • 3847 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Fashion Channel Case

    • 3519 Words
    • 15 Pages

    Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main

    Premium Marketing Demographics

    • 3519 Words
    • 15 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50