SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan
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LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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SWOT Analysis The business plan I selected to perform my SWOT analysis on is Kona-Q‚ a fast-casual restaurant with a menu that focuses on healthy foods‚ rather than the typical fast food menu. Strengths The President‚ Kevin Anderson has 7 years’ experience in the restaurant industry‚ and a dual major in accounting and entrepreneurship which provides good education‚ experience‚ and knowledge for this venture. The business model for Kona-Q is well developed‚ offers a design for the successful
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Debenhams Plc Strategic Business Environment MGT2530 Assignment 2 Module Tutor: Waris Ali Group: Time: 12:00 TO 13:00 (Monday) GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La ’Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | | Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK‚ Republic of Ireland and Denmark. The company as a department
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packaging supplied by an independent supplier‚ and distribute it to the various retailers. Gatorade is priced slightly lower than its main competition‚ POWERade. PepsiCo keeps very close control over the pricing of its products‚ ensuring that every channel member makes a profit. Product promotion for Gatorade is focused in three areas‚ media advertising‚ event sponsorship‚ and contests. The main competitor for Gatorade is the Coca-Cola product‚ POWERade. Currently Gatorade seems to have the upper hand
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SWOT Analysis: TOMS Strengths * TOMS founded the one for one mission‚ which makes consumers interested in the product and encourages them to buy the product. * It has established its credibility by providing non-profit organizations with TOMS shoes to be given to children and families that cannot afford to buy shoes. * TOMS already has an established presence in social media platforms such as Twitter‚ Facebook‚ YouTube‚ LinkedIn‚ Flickr and micro blogs. TOMS uses social media to both
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Thomas Hardy’s “Channel Firing” is a poem written in 1914‚ four months prior to the start of World War 1. This historical context is crucial to understanding the poem as it expresses the dark and sorrowful foreshadowing of the months before the war‚ creating feelings of tension‚ turmoil and unrest. There were‚ at the time‚ many young men who did not share the common unease‚ more so tension turned to excitement‚ turmoil to eagerness and unrest to anticipation. The split between society in the months
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SWOT Analyses A SWOT (Morrison‚ 2013)—strengths‚ weaknesses‚ opportunities and threats— analyses was undertaken to assess whether entering the Peru market would be worthwhile. (See Table 6 for summary of SWOT analyses). Strengths One of the most important strengths of BNP Paribas that would be relevant to Peru would be its having good digital‚ mobile‚ and internet banking services (BNP Parabas‚ 2015). The bank has positioned itself as particularly strong in this area. These services are some of the
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cultured and refined taste (p. 1). Let’s have a look at some products of the LVMH group. LVMH is divided in a five separate areas of business: fashion and leather‚ wines and spirits‚ watches and jewelry‚ selective retailing‚ perfumes and cosmetics.
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BCBGMAXAZRIA The fashion designer clothing line BCBG stands for bon chic‚ bon genre. It is a French term that means good style‚ good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes‚ handbags‚ sunglasses‚ swimwear‚ jackets‚ fragrance‚ accessories and menswear. The label is high quality‚ affordable‚ classic and sophisticated. It is targeted toward women of all ages‚ shapes and personal styles
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