course schedule/ for details). Be reminded that there are two parts to Case 1:Part 1A Questions and Part 1B‚ which is the corresponding excel spreadsheet with the financial analysis. A word of advice‚ read the case carefully‚ including the exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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The Fashion Channel Case Analysis Ruoyu Wen Marketing Fundamentals Prof. Joan Crooker Summer 2015 The Fashion Channel Case Analysis The Fashion Channel was founded in 1996 by two entrepreneurs. It was a successful cable TV network. It was the leader of fashion channels. However‚ at present‚ it faced other channels’ challenge like CNN and Lifetime. The founder and CEO Jared Thomas wanted to make some change to keep the channel’s lead position. The senior vice president of marketing Dana Wheeler had
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Programming Expense | | | | $15‚000‚000 | $20‚000‚000 | Average Viewers = TV HH * Average Rating / 1000 Average Revenue/ Ad Minute = Average Viewers * Average CPM Ad Revenue/ Year = Average Revenue * Ad minutes in Week * 52 TFC Estimated Financials for 2006 and 2007 | | 2006 Actual | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | Revenue | | | | | | Ad Sales | $230‚630‚400 | $207‚567‚360 | $249‚080‚832 | $322‚882‚560 | $345‚945‚600 | Affiliate Fees | $80
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you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the business. For example‚ some of the trends in the provided
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Knowledge and Marketing Management Seminar The Fashion Channel Case Study: Friday‚ 18 October Please read and analyze this case on market segmentation and targeting options for a cable television network dedicated to fashion programming. No research into the industry or firm is necessary. Please use only the information provided by the case. Each team should complete Exhibit #4 “Ad Revenue Calculator” and Exhibit #5 “Estimated Financials for 2006 and 2007” and submit a copy of their team’s
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The Fashion Channel Marketing Analysis XXXXXX XXXXX Abstract The Fashion Channel (TFC) has enjoyed a calm journey on the top of the fashion-programming niche for almost 10 years. However‚ there is a frontal attack from market-challengers of two other cable networks to capture market share and revenues from TFC. The CEO is keenly aware that TFC needs a new marketing strategy if they want to remain the market leader. Therefore‚ he hired a senior vice president of marketing
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment‚ branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore‚ targeting and positioning the market are of great importance. However‚ TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key facts
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Descripción del Caso The Fashion Channel (TFC) era un exitoso canal de televisión por cable‚ dedicado exclusivamente a la moda‚ con una programación continua de 24 hrs. al día‚ los 7 días de la semana. Fue fundado en el año 1996 y desde entonces‚ había presentado ingresos y resultados por sobre la media de la industria de forma consistente‚ hasta el año 2006. Sin embargo‚ hoy su directorio y grupo gerencial estaban enfrentados ante una situación que hacia preveer cambios hacia futuro y por lo
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