Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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Interpersonal Behavior in the Workplace: Trust Nike Inc.‚ the sports apparel multinational company has been under suspicion and scrutiny for their practice of the unfair treatment and negligent labor habits in their offshore factories. They have been criticized for human rights abuse‚ child labor law violations‚ as well as minimum wages and trade union relations violations within a number of Asian countries. They subsequently misguided the public in an attempt to make one believe there is no
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Is Outsourcing a Wise Corporate Strategy? YES: BusinessWeek‚ from “The Future of Outsourcing‚” Business- Week Special Report: Outsourcing ( January 30‚ 2006)‚ http://www .businessweek.com/magazine/content/06_05/b3969401.htm NO: Ephraim Schwartz‚ from “Painful Lessons from IT Outsourcing Gone Bad‚” InfoWorld.com (August 25‚ 2008)‚ http://www.infoworld .com/d/adventures-in-it/painful-lessons-it-outsourcing-gone-bad-032 ISSUE SUMMARY YES: BusinessWeek writers argue that outsourcing is likely
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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side of outsourcing” shows the improvements and challenges brought on by globalization‚ information technologies‚ and outsourcing to India’s rich‚ middle class and poor. It explores and tries to answer the question of whether globalization is positively or negatively affecting India’s culture‚ younger generations and overall economy by focusing on the effects of outsourcing. The documentary leads to a better understanding of globalization and the overall positive effects of outsourcing on India’s
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Outsourcing and Offshoring Mr. Cronkite Offshoring is a kind of outsourcing. Offshoring merely means having the outsourced business functions done in another country. Frequently‚ work is offshored in order to reduce labor expenses. Other times‚ the reasons for offshoring are strategic to enter new markets‚ to tap talent currently unavailable domestically or to overcome regulations that prevent specific activities domestically. The term is in use in several distinct but closely related ways
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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BUSINESS ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR
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go to battle and win‚we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia‚China‚Taiwan‚India Thailand‚Veitnam‚Pakistan ‚Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of
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