Managerial Economics Market Analysis Report – Cruise Sector Blue Group #9 Matteo Tuninetto Frosina Bollo Antonio Marchitelli Anna Rottmayr ME – Market Analysis Report Blue Group # 9 Page 1 of 14 Content 1. Market definition 3 2. Cost structure 3 2.1. Capex vs. Opex 4 2.2. Fixed vs. variable costs 5 2.3. Entry costs 6 3. Demand drivers 7 3.1. Purchase decisions 8 3.2. Trends in demand that affect revenues 8 4. Competitive situation 9 4.1. Market Concentration 10 4
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Introduction The cruise industry has been growing between 1990 to 2005‚ recording an expansion of passenger level from 4.4 million to 13.9 million.1 The growth has led to cruise industries to build larger and diversified ships‚ and to provide more local ports‚ destinations and new on-board or on-shore activities that match demands of consumers.2 In order to cope with the global trend and become a leading regional cruise hub‚ the Kai Tak Cruise Terminal was built in May 2010 and
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Firms did not flourish until the early 20th century. They emerged as an authorized structure and were granted exclusive rights to trade and conduct business in certain markets and products. The fact that firms are a different way to organize economic activities cannot explain explicitly and adequately the reason of firm formation. Many socialists and economists have given their interpretations of the conditions under which firms emerged and developed in certain ways in a specialised exchange economy
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A. FIRM AND ITS OBJECTIVE: Conventional theory of firm assumes profit maximization is the sole objective of business firms. But recent researches on this issue reveal that the objectives the firms pursue are more than one. Some important objectives‚ other than profit maximization are: (a) Maximization of the sales revenue (b) Maximization of firm’s growth rate (c) Maximization of Managers utility function (d) Making satisfactory rate of Profit (e) Long run Survival of the firm (f) Entry-prevention
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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WHY IS IT IMPORTANT THAT THE CRUISE SHIP COME TO MY DESTINATION? A cruise ship or cruise liner is a passenger ship used for pleasure voyages‚ where the voyage itself and the ship’s amenities are all a part of the experience‚ as well as the different destinations along the way. It is however important that the cruise ships come to my destination because it will provide a boost to our economy in that it will provide the government with more money to help my country to buy goods and provide services
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Marketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary ……………………………………………………………………………..2 1.0 Introduction ………………………………………………………………………………….2 2.0 Situational Analysis …………………………………………………………………………2 2.1 Internal ………………………………………………………………………………2 2.1.1 Organization Analysis …………………………………………………….3 2.1.2
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.................4 3. Firm Size…………………………………………………………………………7 4. Legal Status of a Small Firm…………………………………………………..8 5. The Qualitative Features of Entrepreneurship in Small Enterprise………..9 6. The Place of the Small Firm in the Russian Economy……………………..10 7. A List of Problems That Private Enterprise Faces in Russia (Conclusion).11 8. Reference Page………………………………………………………………...13 1. Introduction Before we can analyze what the small firm sector is and how it homogenously
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skills that are lacking and will be discussing what options there is to fulfill those strategies. The team will be discussing the types of fictional consulting firms that will use the strengths of the team members to ensure the success of the short and long term goals of the firm. The team will create a list of three types of consulting firms. The team will create a statement of skills and the methods to get the skills. And finally the team will attach a copy of our skills matrix. Skill Set Summary
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