Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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technological advancement than the jet airplane. Since the early 19th century‚ beginning with Otto Lilienthal‚ to the Wright Brothers’ first airplane‚ humans have continuously strived to understand and improve upon the concepts of flight. Today‚ we have mastered the concepts of flight‚ as exemplified by the jet airplane‚ which is now the standard for modern air travel. To truly appreciate just how far we’ve come‚ it is important for one to understand how a modern jet airplane works. All airplanes
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have better prepared for the storm by cancelling flights earlier and having extra staff on hand. Whomever was in charge of overall operations should have planned better and is the one who is the most responsible for the lack of preparation. Jet Blue did a great job handling the severe weather in February of 2007. They went above and beyond trying to compensate for the inconvenience and loss of time that their customers
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Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
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Osama Bin Laden. Freedom fighter or terrorist? Osama Bin Laden can be viewed under two lights. The light of an evil terrorist with a driving goal to bring down the fabric of western society‚ or you could view him as a light bringing hope to his people and giving them the courage to fight for their country. Is Osama Bin Laden a terrorist or a freedom fighter? Born in 1957‚ into a wealthy family‚ at school and university he joined the Muslim Brotherhood. When the Soviets invaded Afghanistan in
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Tax Treatment of Private Jet Expenses Facts: Alex Jones is a computer engineer‚ Aubrey‚ his wife‚ is an attorney. Alex is an independent contractor at ABC‚ Inc. Jones owns a Christmas tree farm as sole proprietorship in Oregon and they report the farm on their joint federal income tax return. Apart from the home in Phoenix‚ AZ‚ Jones has the other home in Honolulu‚ Hawaii‚ and cost $2 million to rebuilt it. They lease the home to operate the house as B&B. Apart from that‚ they also own a
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IPO Valuation FIN-605 Md. Miran Hossain College of Business Colorado State University 10 September‚ 2012 1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development‚ fund capital expenditure or even used to pay off existing debt. Moreover‚ once the company is
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Assignment Brief Qualification Unit number - title -level BTEC Level 5 HND Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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WestJet Case Analysis | February 6 2012 | By: Abdu Dipersico | Current Marketing Situation Strengths * Ranked as the second best airline in Canada * Ranked top employer and has the most admired corporate culture in Canada * Known for having customer-friendly culture and enthusiastic employees * Expanding year by year and adding more traveling destinations which include the United States and popular sun-destinations * Added more advanced‚ next generation‚ aircrafts
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