IJMBS Vol. 2‚ ISSue 1‚ Jan. - March 2012 ISSN : 2230-9519 (Online) | ISSN : 2231-2463 (Print) Green Marketing-is Not Just a Catchphrase: It is Marketing 1 1‚2‚3 School of Business Management‚ 3 Controller of Examination‚ IFTM Univ.‚ Moradabad‚ UP‚ India “Green Marketing” refers to holistic marketing concept wherein the production‚ marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications
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Introduction Green business Sustainable business‚ or green business‚ is an enterprise to be that has minimal negative impact on the global or local environment‚ community‚ society‚ or economy—a business that strives to meet the triple bottom line. Often‚ sustainable businesses have progressive environmental and human rights policies. In general‚ business is described as green if it matches the following four criteria: 1. It incorporates principles of sustainability into each of its business decisions
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Minimum of Two Tim Winton Tim Winton’s Book “Minimum of Two” contains short stories concerning ordinary people. The stories explore complex relationships involving two or more characters; in particular the text shows ordinary people struggling to cope with life’s challenges. Throughout the text‚ readers observe the characters as they struggle to manage issues such as isolation‚ loss of a parent and/or difficulty or dysfunctional parents. Winton shows characters struggling to cope with the
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THE MANY FACES OF FANATICISM Kalmer Marimaa Ph.D. Student in Social Science‚ Lecturer in Religious Studies and Sociology at the Tartu Theological Seminary‚ Estonia‚ kalmerm@yahoo.com ABSTRACT. The article presents fanaticism as a universal phenomenon that can manifest itself in almost every sphere of human activity. Although many expressions of fanaticism are negative and destructive‚ some can be almost neutral or even positive. The article describes the characteristics of the fanatic
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A genius is defined as someone possessing an "extraordinary power of intellect‚ imagination or invention." Few people in history can complete this definition and be given the title of ’genius’. Among this cadre of intellectuals‚ visionaries and innovators‚ we discover a figure most unexpectedly. A small man‚ wearing an awkward moustache‚ by no means imposing an air of intelligence upon observers as many would expect a genius to do. ’Genius’ is not the first title which comes to mind when the name
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Losing Tim clearly portrayed the importance of advocacy on behalf of the client and his/her family. Paul and his family were fully invested in Tim’s success and access to proper treatment. Since the family was involved‚ the providers should have had an easy time providing for Tim. Instead‚ they failed to commit to verbal and written agreements nor did they adequately serve the family. The shortcomings in the policies and laws can cause families to feel helpless and discouraged. It seemed as though
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having meaning to something you do. Meaningful work can be defined as enjoyment of the worker‚ dedication of the worker to the job‚ and involvement that the worker shows toward his or her job. In “The Physical Genius” written by Malcolm Gladwell‚ he talks about how to become a Physical Genius. Gladwell is an English-born Canadian journalist‚ author‚ and speaker. He has written many books and articles in sociology‚ psychology‚ and social psychology. People who have experienced the meaningful work‚ can
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Let me begin with a caveat. My argument is based on the evidence of fiction‚ on a discussion Tim Winton’s most recent novel‚ Breath. Social scientists may suspect this kind of evidence and see ‘fact’ as more trustworthy than ‘fiction’. But even though it is true that the evidence I will be presenting is not based on people and situations in ‘real life’ — whatever that may be — I would suggest that fiction may take us to the sources of social awareness and action‚ to the extent that‚ as Levinas1
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to get into the NFL. Richard was a person out of many that didn’t get many opportunities. He had to work for everything and had nobody to really understand that being a football player consists of striving for greatness even if noone is watching. The NFL was one of the his biggest dreams. He had wanted to be a professional football player in the big leagues and had the dream to play with veterans because they have been there and done it over and over again. Even though
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Green technology can be defined as any technology that is friendly to the environment; it may also be called clean technology. The field of "green technology" encompasses a continuously evolving group of methods and materials‚ from techniques for generating energy to non-toxic cleaning products(Green Technology 2010) Green technology can be found almost anywhere and some examples of green technology are‚ green energy‚ green building‚ green chemistry‚ and green nanotechnology. Green energy can be
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