SEMINAR IN MARKETING MANAGEMENT AIDA ANALYSES SAMSUNG GALAXI II ATTENTION Designed to Make Life Easier Intuitive‚ stylish and simple to use‚ the Samsung Galaxy S® III smartphone delivers a personalized‚ seamless mobile experience that helps your day run smoothly—whether it’s time for work‚ family or play. INTEREST Simple‚ Instant Sharing Keeps You Connected Connect through touch Send pictures in a flash Access content on multiple devices Made for Intelligent and Intuitive Interaction Smart enough
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Samsung India has bagged two awards in the ‘Excellent Category’ and one in the ‘Distinguished Category’ at the International Quality Circle Convention 2002 organised by the Quality Circle Forum of India in Lucknow this month. Besides India‚ 19 countries participated in the convention‚ which was attended by more than 1‚100 delegates from various countries like Japan‚ South Korea‚ Malaysia‚ Singapore‚ Thailand and India. A total of 30 delegates‚ comprising three groups‚ participated in the QCFI
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CASE REPORT: SAMSUNG ELECTRONICS PROBLEMS Samsung competitive advantage is under attacks. Their biggest market share product in micro chip was threaten by Chinese manufacturer. New low-cost competitors: Chinese manufacturer Samsung didn’t know yet how to respond to Chinese invasion: Low-cost‚ differentiation or both? Collaborative ANALYSES EXTERNAL ENVIRONMENT 6F Threat of new entrants (High) High economic of scale High product differentiation High capital
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PAGE………………………………………………………………………. POWER POINT APPENDIX……………………………………………………………. ABSTRACT The research brand preference of mobile phones among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most used mobile brand. Using quantitative method‚ 300 students were selected using convenient sampling‚ therefore 300 questionnaires were distributed among AUN
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which allows for many options for buyers. Barriers to Entry Weak o There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share
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Submitted by:- Mohit Sekhri Mobile Multimedia Now a days we can study that there is large number of increasing multimedia consumers devices for mobile and home use‚ such as game consoles‚ Personal digital assistants(PDA)‚e-books etc. There are so many similarities between these gadgets and with desktop PC. All have the internet access but the purpose are different. The vendors/companies keep on trying the open platform for the future home use .It called as Multimedia Home platform(MHP) of
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Concorde Hotel‚ Hilton Hotel and Four Seasons Hotel.HPL was incorporated on 28 January 1980 as a private limited company‚ as Hotel Properties Pte Ltd. By 4th May 1982‚ the company was converted into a public company and took on the name Hotel Properties Limited ever since. The company’s principle activities incorporate resort
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C. S. Lewis comes across to many Christians and non-Christians readers as a writer whose purpose is to make others contemplate what is beyond nature. In this particular case of “On Living in an Atomic Age‚” Lewis writes to numerous audiences to proves that nature is not “the only thing in existence” (Lewis 75). He believes that there is ‘another world’ beyond nature. Before Lewis gets to this part of the essay he goes on to explain what nature is in its truest form. Lewis makes it clear that nature
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000 crore on rural infrastructure development and of which Rs 5000 cr will be spend on building new and upgrading the existing Villgro Innovation Marketing Raises Seed Capital from Unitus Seed Fund It plans to expand its innovative last mile distribution platform in South India. By Shonali Advani Chennai based Villgro Innovation Marketing (VIM)‚ a rural distribution company‚ raised an undisclosed amount of seed series investment from U.S-based investment firm Unitus Seed Fund and a group
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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