UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Ordinary Level MARK SCHEME for the October/November 2009 question paper for the guidance of teachers 2281 ECONOMICS 2281/02 Paper 2 (Structured Questions)‚ maximum raw mark 80 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an
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Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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An Analyse of a Significant Creative and Innovative Thinker in Terms of the Four Ps A concept labelled as the ‘Four Ps’ has been used to help understand the influential factors around creative beings and how these factors influence their final creative products. According to Mel Rhodes in his book An Analysis of Creativity (1961) these Four Ps; person‚ place‚ process and product are the underlying factors of creativity itself. By understanding how the 4 Ps work we are able to venturing into the
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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History Welcome to Four Seasons Tanning‚ the quintessential consultant for today’s salon owner. From the hottest new arrivals in lotions‚ to the most advanced tanning beds on the market‚ Four Seasons gives you everything you need to run a successful salon‚ and for those thinking of opening a salon. Four Seasons Sales and Service is the one source solution. Saving time and stress by putting decades of experience to work to help your salon profit. Four Seasons Sales and Service is a professional
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The Five Types Of Analytics Michael Corcoran Sr Vice President &CMO 1 Session Agenda Why business analytics? Review the different types of analytics & common misconceptions Review the delivery methods for the operational users Propose holistic approach to expand enterprise analytics Value of integration and data quality to analytics Discussion 2 Analytic Quiz What do beer and business analytics have in common? In 1900 W.S. Gossett‚ an analyst at Guinness invented a distribution to analyze
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Task 1 Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS‚ they provide a medical service for residents of this country‚ of course this isn’t to make a profit because
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The company works with native speakers who do have an appropriate academic level‚ however‚ as reported by its customers there are few cons you should know about. They don’t have a well-established connection between support and writing team‚ and unfortunately‚ don’t have an editorial team which QAs all the papers passed to the client‚ so the review is mandatory.
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Overview (pgs. 4–5) 1.2 Three Types of Business Organizations (pgs. 5–9) 1.3 The Goal of the Financial Manager (pgs. 9–11) 1.4 The Four Basic Principles of Finance (pgs. 11–13) Objective 1. Understand the importance of finance in your personal and professional lives and identify the three primary business decisions that financial managers make. Objective 2. Identify the key differences between the three major legal forms of business. Objective 3. Understand the role of
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