CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de ABSTRACT With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global
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| | | By Punyadeep Singh PRN 59‚ MBA 09-11‚ SIOM Introduction The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia‚ Samsung‚ LG‚ Motorola and Sony Ericsson make up for 70% share‚ the market has of late seen a slew of domestic firms such as Micromax‚ Karbonn and Intex making
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Mobile devices have changed the way we live‚ work and play yet the tricks that have been used by cyber criminals to install malware on our computers are now beginning to threaten our smart phones and other mobile devices. Malware is any type of hostile‚ intrusive‚ annoying software or program code that is designed to use a device without the owner’s consent. They can be grouped into several categories ranging from viruses‚ worms‚ Trojans‚ rootkits and botnets. Throughout this paper I will discuss
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Advantage of U-Mobile U-Mobile Offers the Lowest prepaid BIS Plan Rate in Town with Market’s First Bi-Monthly Plan that was attract to the customer to used it that plan and the rate in that years are achieve with that target that many of the customer were change their plan into U-Mobile user. That is because the U-Mobile were offer the lowest prepaid BIS plan rate at RM34 every two months‚ users can enjoy unlimited BIS services with U-Mobile‚ including access to BlackBerry Messenger (BBM)‚ Facebook
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Jurgita Povilez Mobile phones are an invasion of people’s privacy With the speedy advancement of the technology level‚ human beings are now being brought to an unprecedented era they have ever experienced. And mobile telephone‚ emerged as one of the most popular invention‚ seems to be an indispensable device that we cannot live without it. But while we are being attracted by such fashionable technology‚ are we also aware of its negative side? ‚could mobile phones be an invasion of people’s privacy
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SECURITY MANAGEMENT AGAINST CLONING MOBILE PHONES Mirela Sechi Moretti Annoni Notare1 Azzedine Boukerche2 Fernando A. S. Cruz1 Bernardo G. Riso1 Carlos B. Westphall1 1 Network and Management Laboratory Federal University of Santa Catarina (UFSC) {mirela‚ cruz‚ riso‚ westphal}@lrg.ufsc.br 2 Department of Computer Sciences University of North Texas boukerche@silo.csci.unt.edu Abstract: This work presents the development of a distributed security management system for telecommunication networks
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RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND MOBILE BANKING ADOPTION IN PAKISTAN Abstract With the emergent of new technology especially mobile technology as given new direction with respect to its corporate usage. Mobile banking is one of new way of banking with the emerging technology adopted by banks around the globe. The purpose of this research is to identify the key factors of mobile technology adoption which influence customer satisfaction in Pakistan. Questionnaires are used to
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APPLICATION PROGRAMMING INTERFACE (API) An application programming interface (API) is a protocol intended to be used as an interface by software components to communicate with each other. An API may include specifications for routines‚ data structures‚ object classes‚ and variables. An API specification can take many forms‚ including an International Standard such as POSIX‚ vendor documentation such as the Microsoft Windows API‚ the libraries of a programming language‚ e.g. Standard Template Library
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MOBILE QUERY AND PROCESSING IN MOBILE DATABASE ENVIRONMENT Agustinus Borgy Waluyo1 1 Bala Srinivasan1 David Taniar2 School of Computer Science and Software Engineering‚ Monash University‚ Australia {Agustinus.Borgy.Waluyo‚ Bala.Srinivasan}@infotech.monash.edu.au. 2 School of Business Systems‚ Monash University‚ Australia David.Taniar@infotech.monash.edu.au Abstract Mobile database is a new context of database application in wireless environment. It introduces unique type of queries‚
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INTRODUCTION A mobile phone also known as a cellular phone‚ cell phone and a hand phone is a device that can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support
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