Consumer perception about recent online purchase of software Sushil Ghadge 1214AMS026 Introduction: Ninety-nine percent of software consumers in the India have access to either on a PC or laptop computer at home or work‚ 43% have a smartphone and 12% have an iPad or e-reader. These consumers are regularly downloading software or applications for these devices‚ but much of what they download is either free or costs less than 2500. The maturity of open source software
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a. Jefferson had many ups and downs during his presidency. Some achievements that he had were the Louisiana Purchase and the Lewis and Clark expedition. The Embargo Act was one of his greatest failures. The Louisiana Purchase was his greatest achievement. Jefferson bought the land from the French and they easily agreed. The territory was bought for $15 million. “Jefferson had doubled the size of the United States and ended the French presence in North America.” (Foner 311) Lewis and Clark
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The long-debated argument among government officials and product manufacturers has been whether or not the United States should purchase items made by children. The debate has played an immense role in the eternal uncertainty of cents versus sense. The United States should allow for the purchase of items made via child labor. Through allowing distributors to employ children to assemble their products‚ the United States is essentially removing many families from a life of poverty. To ensure the working
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“ Consumer Knowledge” CK is the information stored in memory that is relevant to the purchase‚ consumption and disposal of goods and services. - Brand Associations: Linkages in memory between the brand and other concepts‚ these linkages (what consumers know) are known as Beliefs/Perceptions BA include beliefs about brand’s attributes and its consumption benefits Ex. Of consumer responses are: want to buy brand extensions‚ recommend brand and pay a higher price for the brand Ex. Of BA:
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3.4. INFLUENCE OF CONSUMER’S ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am
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Seminar on The AHP approach for selecting an automobile purchase model Presented by Sreehari.R.S S7 Industrial Engineering C E T Abstract The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping‚ it is important to include elements that provide attributes that make
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history. The purchase doubled the size of the United States‚ greatly strengthened the country materially and strategically‚ provided a powerful impetus to westward expansion‚ and confirmed the doctrine of implied powers of the federal Constitution.”(Britannica). A treaty
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seeking‚ emotional attachment and visual merchandising on young affluent towards the purchase intention of luxury bags Design/methodology/approach – Hypotheses were tested with a random sampling (students who use luxury bags) of 297 university students using distribution of survey forms. Structural equation modeling was used to test the hypotheses. Findings – The results revealed that young affluent purchase intention and consumption towards luxury bags could be influence by factors such as
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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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Lease Versus Purchase NAME HERE FIN/370 April 20‚ 2015 Teacher Here Lease Versus Purchase When operating a successful business‚ it is important to consider operating costs and expenses related to producing or being able to provide a certain good or service. In some cases‚ it is more beneficial for a business to lease equipment needed for production or manufacturing and in other instances it is financially favorable to purchase equipment. This paper will compare the factors involved in deciding
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