Case Example Delhi Metro Case Problem • MD of Delhi Metro worried as Projected revenues were Rs 674.5 million below the projected costs for next year • Rs 200 million promise from State • A shortfall of Rs 474.5 million • Another possible source of fund – City funds Delhi‚ Noida and Gurgaon- But unlikely due to problems in city Budget • How to solve his pending budget crisis? Case Problem (continue………) • Mr. Sreedharan glanced through a Business magazine while his thoughts travel in the
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them were capable enough to secure the required amount needed. Interestingly‚ majority of the SMEs acknowledge positive contributions of MFIs loans towards promoting their market share‚ product innovation achieving market excellence and the overall economic company competitive advantage. Other than tax incentives and financial supports‚ it is recommended that Government should try to provide sufficient infrastructural facilities such as electricity‚ good road network and training institutions to support
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MBA_PGDM ADMISSIONS - 2013 MICRO PRESENTATION TOPICS (SELECTION PROCESS - SESSION 1 ) Sl. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Topic The patent war between Apple and Samsung Sl. No 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Topic Healthy minds are happy minds Flashmobs are entertaining Inflation has caused an economic slowdown The impact of global warming on
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programs that provide credit for self-employment and other financial and business services like savings and technical assistance to low income people. The meaning of Micro finance includes small scale financial assistance to people who work in agriculture‚ animal husbandry‚ fishing‚ poultry farming‚ trading‚ herding and running small or micro enterprises etc. It also renders services like insurance‚ group empowerment programme‚ and technical assistance in various income generating activities etc. According
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MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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ten years. Her talk “Gaming can make a better world” describes her objective for the next ten years; to solve world problems by convincing people to play more online video games. Currently‚ we play three billion hours weekly of online video games‚ but Jane McGonigal believes that number needs to grow intensely. In order to solve world problems we are currently facing like poverty‚ global conflict‚ obesity‚ climate change and world hunger‚ she believes we need to increase gaming to at least twenty
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INTRODUCTION: The micro Environment The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and publics. The business can take control over all challenges and influences in the micro environment. BODY: 1.1.1)Vision The vision of the business is what the business aims to achieve. It sets out where a business needs to go to be
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banking and related services.” Microfinance is not just about giving micro credit to the poor rather it is an economic development tool whose objective is to assist poor to work their way out of poverty. It covers a wide range of services like credit‚ savings‚ insurance‚ remittance and also non-financial services like training‚ counseling etc. FEATURES: * Borrowers are from the low income group * Loans are of small amount – micro loans * Short duration loans * Loans are offered without collaterals
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Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
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