Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises
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Introduction In order to maintain social order and stability‚ people create a lot of rules to conduct the people’s behavior. A part of these rules of conduct is included in the scope of the law‚ which needs the coercive power of the country to protect its implementation. The other part belongs to the moral category‚ and it needs to rely on self-reflection and intervention of public opinion which can assurance its implementation. The business ethics is a part of commerce responsibility‚ and it is also a part
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The Gap Inc. business strategy is a combined of cost leader and differentiation. The company provides a highly competitive price with some differentiated fashion features. As a cost leader‚ Gap supplies the similar products at a lower price‚ uses the simple design‚ and applies a tight cost control system to its store space. At the same time‚ Gap also equipped with some unique product features. The company has variety products designed for different group of target customer‚ like GapKids and Banana
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“Corporate Social Responsibility and Ethics” Social responsibility is an idea that has been of concern to mankind for many years. Over the last two decades‚ however‚ it has become of increasing concern to the business world. This has resulted in growing interaction between governments‚ businesses and society as a whole. In the past‚ businesses primarily concerned themselves with the economic results of their decisions. “Today‚ however‚ businesses must also reflect on the legal‚ ethical‚ moral and
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Motorola Inc. case précis Restatement of the case Motorola was one of the few American companies that marketed a wide range of electronic products‚ form highly sophisticated integrated circuits to consumer electronic products. The company was organized along product and technology lines. To exploit fully the growing demand for semicustom integrated circuits‚ Motorola organized the Application Specific Integrated Circuit (ASIC) Division in 1984. The division was organized along functional lines
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dominate discussion of corporate responsibility: stockholder theory and stakeholder theory. Stockholder theory maintains that profit for stock owners represents the main moral obligation of the corporation. Stakeholder theory takes the view that groups other than the stockholders‚ such as the community at large‚ have a vested interest in the management of the corporation. The types of corporate social responsibility typically align with the stakeholder theory that corporations have responsibilities beyond
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This research study is about what the Corporate Social Responsibility (CSR) is‚ how people define and how I understand this term? According to my research and observations‚ CSR does not have only one and constant definition. I have read a lot of definitions of CSR and in fact‚ they are similar but not the same. Briefly‚ definition and understanding of CSR depends on person to person. Thus‚ I am going to talk about definitions of the CSR and I will define my own perspective about the CSR.
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Week 11 Homework Discussion Questions: 1. Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example‚ advertising very sweet and fatty foods to young children is perfectly ok because children like sweets and‚ when parents buy these products at their children’s requests‚ the needs of both the kids and their parents are met and satisfied. What is your reaction to this view? My take on this and agreeing with the concepts
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Corparate Social Responsibility Background Lord Holme and Richard Watts from The World Business Council for Sustainable Development in its publication Making Good Business Sense defined Corporate Social Responsibilty as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Corporate Social Responsibilty 2004). UMW’s Corporate
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Corporate Social Responsibility As a Canadian‚ I am familiar with some of the different ways Tim Horton’s has tried to be involved in corporate social responsibility initiatives. Most Canadian children and adults are familiar with Tim Horton’s Camp day for the Tim Horton’s Children’s Foundation‚ as well as corporate giving‚ scholarships‚ community programs and their actions towards ethical and beneficial coffee producer partnerships. Tim Horton’s publishes a sustainability and responsibility report
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