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    Fifth Edition GLOBAL MARKETING A DECISION-ORIENTED APPROACH Svend Hollensen _ • CONTENTS Preface Guided tour Acknowledgements Publisher’s acknowledgements Abbreviations About the author XVI XXX xxxiv xxxvi xli xliv PARTI THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm Learning objectives 1.1 Introduction to globalization 1.2 The process of developing the global marketing plan 1.3 Comparison of the global marketing and management style of SMEs

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    CA. Smircich‚ L. (1982)‚ “Organizations as shared meanings”‚ in Pondy‚ L.‚ Frost‚ R.J.‚ Morgan‚ G. and Dandridge‚ T. (Eds)‚ Organizational Symbolism‚ JAI Press‚ Greenwich‚ CT‚ pp. 55-65. Smircich‚ L. (1983)‚ “Concepts of culture and organizational analysis”‚ Administrative Science Quarterly‚ Vol. 28‚ pp. 339-58. Smircich‚ L. and Morgan‚ G. (1982)‚ “Leadership: the management of meaning”‚ T he Journal of Applied Behavioral Science‚ Vol. 18 No. 3‚ pp. 257-73. Smircich‚ L. and Stubbart‚ C. (1985)‚ “Strategic

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    Global Banking

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    The global banking sector: current issues The financial services sector is emerging from the worst financial crisis for 80 years. Tighter regulation‚ an overhang of debt in the west and the immense growth in the power of banks in emerging economies will transform the landscape of banking. What opportunities and threats will this create? And what are the main lessons that banks will learn from the crisis? CIMA sector report Key messages 1. 2. 3. There is growing optimism that both the world

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    Global warming

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    Global warming is a topic that people all over the world have very strong feelings about.  Many tests and research have been done‚ and we now know more than ever about it..  As our technology increases‚ we have a better chance of understanding this strange thing that is happening to our planet.  But is global warming a natural process or is it caused by humans? Could it be blamed on our naive knowledge of the planet and how delicate it really is‚ or could it just be that the planet goes through this

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    Global Mindset

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    Developing a Global Mindset B D SINGH Sr. Prof & Associate Dean (MDP & C) IMT‚GHAZIABAD  Market success is only part of globalisation. We must globalize every activity in the company. We’ve made some progress in sourcing products and components so critical to survive and win in a pricecompetitive deflationary world‚ but our challenge is to go beyond that – to capitalize on the vast intellectual capital available around the globe. – John F Welch Jr. CEO  There are no German or American companies

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    global village

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    Mediated Communication November 2004 Marshall Mcluhan’s Global Village and its relevance in today’s society Nicholas Jones 1960’s America was a time of challenging authority and established conventions. It was into this era that a Professor of Media studies at Toronto University rose to media personality status. Marshall Mcluhan is famous for introducing society to catchy aphorisms such as “the medium is the message”. Although his theories have always been contested‚ they were

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    Global Insights

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    YEARS MAKING MA RK S ET CTION BE TT FUN ER GLOBAL RESEARCH & ANALYTICS Volume 3 | November 2012 GLOBAL ECONOMY CRISIL Insights IMF lowers global growth projections The CRISIL Insights Global Economy series will represent our outlook on the financial scenario across the world and provide a perspective into how it will shape up in the near future. Growth prospects in both advanced and emerging economies continue to remain fraught with downside risks. A worsening

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    Global Inequalities

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    Group A‚ Class 1 Introduction to Sociology Final Essay Which of the following perspectives offers the most convincing explanation for the existence of global inequalities: modernization theory‚ dependency theory or world-systems theory? 4 July 2012 Which of the following perspectives offers the most convincing explanation for the existence of global inequalities: modernization theory‚ dependency theory or world-systems theory? Globalization has had both a positive and negative impact throughout

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    Global Politics

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    Unit 3‚ Area of Study 1 Global Actors Key Terms Nation Definition * A nation is a group of people connected by a distinguishing common social feature‚ such as language or religion. A nation does not necessarily have a form of government or geographic borders. Further explanation and example * Some nations have their own state‚ such as China‚ while others‚ such as Tibet‚ form a nation through a common cultural characteristic‚ without having a state. Key example * Nations

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    Global Marketing

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    Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process

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