Introduction to Service Dominant (S-D) Logic Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources‚ the co-creation of value and relationships” (Vargo and Lusch‚ 2004). Merz‚ He & Vargo (2009) commented that goods were a “vehicle for service”‚ and whilst the provision of goods was still an important part of a transaction‚ there will always be some element of intangible service attached
Premium Marketing
The study of Logic Sound reasoning is the basis of winning at argument. Logical fallacies undermine arguments. They are a source of enduring fascination‚ and have been studied for at least two-and-a-half millennia. Knowledge of them is useful‚ both to avoid those used inadvertently by others and even to use a few with intent to deceive. The fascination and the usefulness which they impart‚ however‚ should not be allowed to conceal the pleasure which identifying them can give. I take a very
Free Fallacy Argument Attacking Faulty Reasoning
Chapter 8 ECONOMIC INTEGRATION QUESTION 7: After a promising start‚ MERCOSUR‚ the major Latin American trade agreement‚ has faltered and made little progress since 2000. What problems are hurting MERCOSUR? What can be done to solve these problems? There are several reasons why Mercosur can be considered an unsuccesful trade agreement: 1. Member countries are not yet politically mature to commit to long term agreements that can be respected by the the future rulers of each country. Instead
Premium International trade Argentina Politics
The Alliance Signed on March 27‚ 1999‚ the Renault-Nissan Alliance has built a unique business model that has created significant value for both companies. For 10 years‚ employees at Renault and Nissan have worked as partners with attitudes of mutual respect and company pride while keeping separate brands and corporate identities. In 2009‚ Renault and Nissan took cooperation to a higher level. To maximize the experience gained from 10 years of cross-cultural management and shared experience
Premium Renault Corporation Profit
interact and work with each other. The functions at Alliance Data have allowed the optimization of organizational resources to effectively and efficiently service their employees‚ their shareholders‚ and more importantly their internal and external customers. Alliance Data is an organization who has become highly successful by ensuring that they maintain a competitive edge by successful implementation regardless of diversions in their path. Alliance Data Systems is an industry leader that delivers
Premium Management Organization Strategic management
Management Full Length Research Paper THE STRATEGIC TRENDS OF CHINESE COMPANIES GOING GLOBAL Samia S. 1 * National University of Modern Languages‚ Pakistan Received: August 03‚ 2013 / Accepted: August 13‚ 2013 / Published: September 09‚ 2013 Abstract During the global financial crises‚ the strategies of Chinese firms to expand internationally have caught the global attention. This research paper discusses the trends of Chinese companies to go global after the financial crises of 2007. The
Premium Investment International trade International economics
Simple Rules for Making Alliances Work Conventional advice about alliances hasn’t reduced their dismal failure rate. Success requires shifting your focus to a complementary set of principles. by Jonathan Hughes and Jeff Weiss I 122 Harvard Business Review | Studies show that the number of corporate alliances increases by some 25% a year and that those alliances account for nearly a third of many companies’ revenue and value – yet the failure rate for alliances hovers between 60% and 70%
Premium Strategic management Management Decision making
Fourth Edition ISE 5.1i Programmable Logic Design Quick Start Hand Book By Karen Parnell & Nick Mehta June 2003 ABSTRACT Whether you design with discrete logic‚ base all of your designs on microcontrollers‚ or simply want to learn how to use the latest and most advanced programmable logic software‚ you will find this book an interesting insight into a different way to design. Programmable logic devices were invented in the late seventies and since then have proved to be very
Premium Electronic design automation
. Moletronics is expected to touch almost every aspect of our lives‚ right down to the water we drink and the air we breathe. Experimental work has already resulted in the production of molecular tweezers‚ a carbon nanotube transistor‚ and logic gates. Theoretical work is progressing as well. James M. Tour of Rice University is working on the construction of a molecular computer. Researchers at Zyvex have proposed an Exponential Assembly Process that might improve
Premium Integrated circuit
World War One start back in 1870 with the Franco-Prussian War. In the Franco-Prussian war France lost to Germany which lead to the two countries never being in an alliance with one another. Once the war was over it lead to the forming of the triple Alliance which was one of the main alliances during the first world war. The Triple alliance was made up of the countries - Germany‚ Austo-Hungery and Italy‚ and it was first formed because Germany needed help to guard Alsace-Lorrain from France as France
Premium World War II World War I Europe