Stakeholder management in a multicultural environment. A case-study of a global retailer entering the Russian Market. Authors: Dinara Izmaylova Federica Zuccon Supervisor: Nils Wålhin Student Umeå School of Business Autumn semester 2010 Master thesis‚ one-year‚ 15 hp DEDICATION "When we consider a new project‚ we really study it... not just the surface idea‚ but everything about it" Thomas‚ F and Johnston‚ O‚ 1981: The Illusion of Life. Italy: Walt Disney Production To my father
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needs considering when you transfer local to global strategy? In retailing‚ the strategy of the product‚ the price‚ the location‚ and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult‚ there are specific cultural reasons‚ which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of the Swedish flag • Swedish style
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Case Analysis: Ingvar Kamprad and IKEA Our group will illustrate IKEA’s general development in chronological order. We analyze its’ different strategy in corresponding stage‚ and look into IKEA’s future development. Part 1：IKEA’s initial development 1. Sources of IKEA’s successful entry in Sweden: Ingvar Kamprad saw a great opportunity when the furniture prices increased 41% faster than household goods between 1935 and 1946‚ and started selling low price‚ good quality and simpler design furniture
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IKEA Groups Co. Abstract IKEA is a well-known global brand that provides high-quality furniture at a low cost. Currently there are outlets in 37 countries all over the world and IKEA is continuing to expand. As the company expands they must adapt to culture-specific needs while at the same time continuing to be loyal to their original concept. IKEA has strong relationship with suppliers which help them to be cost leader in the furniture industry as well as a strong social
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| | | | | IKEAMGT301 CSR Case Study Report | | Table of Contents Executive Summary 1 Introduction 2 Company History and Overview 3 Vision‚ Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice
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The current issue and full text archive of this journal is available at http://www.emerald-library.com Strategies in an era of global competition Deakin University‚ Geelong‚ Victoria‚ Australia Keywords Tariffs‚ Subcontracting‚ Case studies‚ Globalization Abstract The Australian government welcomed globalisation and led the way with tariff reductions‚ claiming that many local manufacturers were inefficient and inward looking as a result of over protection. This paper reports on a series of interviews
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1.1 Introduction of Malaysia Furniture Industry Ranking the 10th largest exporter of furniture in the world‚ Malaysia exports around 80% of its production. With large markets in US‚ Japan and Australia‚ Malaysia’s has a strong position in the global furniture industry. With tremendous growth in exports to UAE‚ Saudi Arabia‚ the Philippines and Russia‚ Malaysia is now eyeing on countries like Algeria‚ Greece‚ Puerto Rico and Libya. Malaysia has always been known for its wood based furniture‚ owing
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Contents Introduction 3 McDonald’s Corporation 4 Business Strategy Implemented by McDonald 4 How did McDonald reach every corner of the world 7 Using the 7P’s of marketing mix‚ McDonald earned business success at every part of the globe; 7 Advantages of a franchise business and its impact on McDonald 10 Conclusion 12 References 13 Global Business Strategy of McDonald The McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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3. Coping Strategies – The concept of coping strategies‚ “highlights the active or even proactive role played by the poor in providing for their own sustenance despite their lack of access to resources and services to an adequate income’’ (Schmink‚ 1984 cited in de Haan and Zoomers 2005‚ p.28). To cope with water deficit‚ both women and men were found carrying out a plethora of these strategies‚ with positive as well as negative outcomes. Some of these were noted during field visits. • In village
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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