eBay Case Threshold resources • Offices and facilities • IT server platforms and appropriate software • Personnel with in-depth IT knowledge • All other appropriate personnel • Sufficient customers and suppliers Threshold competences Unique resources • Being the first • Web 2.0 management skills • Electronic platform management skills • Leading technology expert • Active community of users • eBay brand • Partnering on the internet • Biggest electronic exchange platform SWOT analyse:
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1. What are the greatest opportunities and threats existing in eBay’s current external environment? In the current external environment the online sales are still a growth industry there are some opportunities for ebay‚ the actual global economic crisis it could be an opportunity due the unemployment and the decrease in the power purchasing parity and mortgage crisis generates two effects‚ first the buyers are look for discounts‚ and second the sellers by this channel could increases. The importance
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CASE ANALYSIS I. Background of the Study A pioneer and a market leader in the online auction industry‚ eBay has been able to grow the business significantly in the last decade amidst turbulent times for many contemporary dotcom companies. EBay’s strategy to focus on a niche market and differentiate itself through strong brand management and continuous improvement in the value-added services has enabled the company to defend the market leadership in the industry. While many new competitors
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Case Study: eBay‚ Inc.: Bidding for the Future Jenni Butler Strategic Management MGT4070 S01‚ Week 10‚ Assignment 2 July 30‚ 2012 Instructor Dr. Erik Aguilar Case Study: eBay‚ Inc.: Bidding for the Future eBay‚ Inc. (eBay) is the largest name in online retail and auctions. They have a good solid history and have established creidtbility. They are truly one of a kind at this point in the game. New auctions sites are emerging however they are not to the level that eBay is. In this case study
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eBay is currently the top-ranked online auction company within its industry‚ with nearly one-third of U.S. internet users registered on its site. The mission of eBay “is to provide a global trading platform where practically anyone can trade practically anything.” Millions of people buy and sell items on eBay every day‚ and because eBay is a for profit company‚ it gets a cut of the profit from each sale for itself. There are several objectives that eBay strives to meet on a daily basis. First
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EXECUTIVE SUMMARY eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The
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Case Analysis eBay in 2002: The Challenges of Sustained Growth Tables of Content IDENTIFICATION 3 OVERVIEW OF THE SITUATION 3 EBAY’S CURRENT STRATEGY 5 ANALYSIS AND EVALUATION 7 COMPETITION ANALYSIS 7 FINANCES 9 MARKETING 12 OPERATIONS 13 MANAGEMENT 13 COMPANY’S VALUE CHAIN 14 SWOT ANALYSIS 14 KEY ISSUES 15 ALTERNATIVE SOLUTIONS .. 16 RECOMENDATION AND ACTION PLAN . .. 17 Identification Overview of The Situation eBay
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EBay Case Analysis Step One: Read. Step 2: Dupont Ratio and Financial Analysis o Two year Financial Ratio o Short Term o Current Ratio 2002: 1‚468‚458/386‚224= 3.8 2001= 4.9 o Long Term o Total Debt Ratio Total ass. Total equity/ Total ass. 2002= .1377 2001= .1485771 o Asset Utilization‚ or turnover ratios o Total Asset Turnover Sales/ total assets 2002= .29 2001= o Profitability o Return on assets= net income/ total assets o 2002= .0117 o 2001= .053885
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and trade through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The owner would place the item or service online while buyers who were interested on acquiring the product would bid on it till the highest bidder got the product. Then‚ the owner would be informed through eBay and the trade would take place online
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How did eBay pursue international growth? With exceeding 3.7 billion‚ more than a half of the world’s population‚ and Internet usage in the region rapidly growth at 406 percent‚ Asia became an attractive and lucrative marketplace for eBay to expand their business. Since 1995‚ eBay enjoyed strong revenue growth and was a dominant player in online auction industry. With previous experience of extending their business in Europe‚ North America‚ Latin America and failure in China and Japan‚ eBay was once
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