1. Why has eBay succeeded as an online auction marketplace while so many others have failed? eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible
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Case Study 10 1. Contrast eBay’s original business model with its latest proposed business model. eBay’s original business model was to attract sellers to auction goods‚ products‚ and collectibles whether they’re brand new or pre owned. They relied heavily on the sellers to gain their income. Now‚ eBay’s business model has changed quite a bit. The majority of sellers are now big retailers selling out of season or overstocked products at a fixed price. Also‚ they rely heavily on paypal for revenue
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In 1995‚ Pierre Omidyar founded eBay‚ an on-line company whose purpose was to facilitate an environment where people could not only exchange goods‚ but also have discussions‚ make connections‚ and form relationships. He carefully crafted a culture based upon‚ “trust‚ respect‚ autonomy‚ empowerment‚ and equality‚” and sought for the eBay community and company to be reflective of those principles. eBay was successful because Omidyar realized that a respectful‚ symbiotic relationship with this on-line
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Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley‚ 2001‚ p. 1). From its inception eBay was unchallenged however with amazon.com’s (Amazon) entrance into the online person-to-person auction arena and other competition from Yahoo! Auctions‚ Auction Universe‚ and OnSale‚ eBay was faced with the issue of how to separate themselves from competitors and maintain
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Running head: CASE STUDY ANALYSIS Case Study Analysis eBay: In a League of Its Own EBay is the leader of the online auction industry‚ and was unchallenged for quite some time. The eBay company became the leader in the online auction industry by not only allowing everyday consumers to purchase and sell items‚ but it also allowed big companies to clear up their stock to bargain shoppers. EBay has become a serious competitor in the traditional e-tail environment with the less competitive
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage BCG matrix SPACE matrix GSM matrix III. The Decision Stage Matrix Analysis QSPM matrix IV. Questions Assessment of eBay´s choice of market entry strategy for China‚ listing both
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THE PHILIPPINE WOMEN’S UNIVERSITY Graduate School Quezon City STRATEGIC MANAGEMENT EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH Submitted by: EMELITO REYMUND G. ORENCIA SHEILLA MARIE D. APOSTOL JOEM S. SALAZAR MBA-EXE Submitted to: DR. FELIX E. ASPRER Dean I. OVERVIEW OF THE SITUATION Ebay is founded in 1995 by Pierre Omidyar and is the world’s Online Marketplace. The company created a powerful platform for the sale of goods and
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Prepare a paper (of about 900 words) discussing the case and incorporating answers to the questions below. It is important to address each of the questions presented. APA format is required for text citations and references. The Reference List is not included in the required paper length. The paper must contain at least five references‚ which may include the textbook (please refer to the note below)‚ internet sources‚ other books and professional journals or other appropriate resources. Note: The
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EBAY in Japan Pierre Omidyar‚ a software programmer created Auction Web which later became eBay in 1995. Over the next 11 years it would acquire 24 companies making it a very successful company. In the late 1990’s eBay began to explore opportunities in the international market. It’s website was gaining popularity in Canada‚ the UK‚ and Germany. As its popularity increased it began to set up websites in several European Countries including Korea and Australia. It soon began to venture out
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