Case 3 Assignment: Coke and Pepsi Identification of the strategic issues and problems- The world’s two largest soft drinks‚ Pepsi and Coca-Cola experienced numerous unexpected problems and difficulties‚ leading them to learn that marketing and competing in India requires a special type of knowledge and local skills to become successful. Working in America is not always going to be similar as working overseas. Analysis and evaluations- Strengths- Pepsi had an early entry‚ since they entered
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Coke v. Pepsi – 5 Forces Analysis Industry concentrate produces High intensity (depends on price/advertising cost/ high number of substitutes(low calorie drinks/no carb drinks/ not carbonated drinks like orange juice) Pepsi products /Coke products New Entrants (barriers/rivalry) High Intensity-Brand recognition dominant market/ patents on style and colors Network relationships & high cost of entry established such as distribution‚ warehouse‚ bottlers‚ and shelf-location high marketing
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Table of Contents Introduction Supply Chain Management is the process of planning‚ implementing‚ and controlling the operations of supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods from point-of-origin to point-of-consumption. It is a cross functional approach to managing the movement of raw materials into an organization and the movement
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telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog category. In both cases‚ current statistics show high growth rates and low relative market shares. * Mac software fares with a growth rate of 32% and a market share of .01. This rapid growth means the products consume
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of new shares to existing shareholders whereby they are given the right to purchase additional shares in proportion to their current shareholdings. Usually the issue price is set below the current market price of the company’s shares. A renounceable rights issue allows the shareholder to take up the rights issue‚ let it lapse or sell their rights on the stock market. A non renounceable rights issue only allows the shareholder to either take up the rights by subscribing for more shares‚ or reject
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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the Balance sheet of the Excellent Traders‚ a concern owned by Rama as at 30th April‚ 2009: Balance Sheet LIABILITIES AMOUNT ASSETS AMOUNT Creditors Capital Reserve 76‚080 3‚28‚000 80‚000 4‚84‚080 Fixed assets Currents assets Investment in Shares 1‚80‚000 2‚44‚080 60‚000 4‚84‚080 The following net profits were earned which included a fixed income from investments of Rs.4‚000 per annum. Rs. Year ended 30th April‚ 2006 64‚000 Year ended 30th April‚ 2007
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INTRODUCTION OF SHARE TEA Share Tea Dining Business Corporate was founded in 1992 by Mr. Cheng Kai-Lung and we started off our business with to-go black tea and pearl milk tea drinks. With great comments and feedback from our customers Share Tea was known as good tea. Since then‚ we have expanded our branches all over the world and we have had great success as part of the tea-drinking sector. In 1992‚ the very first shop of Share Tea opened in Taipei City;three years later‚ Share Tea Corporation
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Sole Proprietorship- A simple business where a single person owns the business and is personally responsible for any debts incurred. •LIABILITY-You are liable for payment of any debts incurred that cannot be paid for by the profits from the company. Also if you have personal debts that have gone to collections a creditor can be awarded business profits and or business assets to offset these debts. You are also liable for any injuries that may occur due to your company. •INCOME TAXES-The business
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to understand the dynamics and attitudes within each and every village ATTRACTIVENESS OF RURAL MARKET -LARGE POPULATION SIZE -RAISING PROSPERITY OF THE RURAL HOUSEHOLDS -GROWTH IN CONSUMPTION IN RURAL INDIA -LIFE-STYLE CHANGES OF THE RURAL PEOPLE -LIFE CYCLE ADVANTAGES TO THE MANUFACTURERS -RURAL MARKET GROWTH RATES ARE HIGHER THAN URBAN -RURAL MARKETING IS NOT EXPENSIVE -REMOTENESS IS NO LONGER A PROBLEM AND CAN BE OVERCOME. ANALYSIS OF THE RURAL MARKET IN INDIA Rural market
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