Special K is one of the well-established brands among Kellogg’s brand category and was viewed as a stand-alone product. But‚ Kellogg’s had not created any variants or brand extensions to develop the core product. Kellogg’s recognised that it’s time to stretch the brand to not only keep original core product‚ Special K‚ strong but also grow the brand as a whole. They did a lot on marketing research‚ tasty research and quantitative research before they launched Special K cereal and Special K bars. Soon
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Prepare Case: Mary Kay Cosmetics‚ Inc. (course pack) a. What motivates Mary Kay consultants? • Personal reinforcement : Independent consultants can choose their own recruits. • Recognition and prizes: increase their sales and recruiting by prizes and recognition for progress. Winners’ names were listed in Applause‚ Mary Kay’s monthly magazine for consultants. Directors at their own expense and discretion reward unit members for achieving milestones. • Gifts and prizes handed out by directors
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Dear Mr. Matthews‚ Let me start of by being completely honest and saying that I thought your book was going to be boring and terrible. Many political books are written in a formal language that often intimidates the reader‚ making them feel unintelligent as well. Not only that‚ many authors of political books have a tendency to scold the readers for thinking a certain way. However‚ I was pleasantly surprised when I began to read your book. The first thing I noticed is that the language you use is
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The author Neil R. Coombs (1974) wrote the article “MALE PROSTITUTION: A Psychosocial View of Behavior” and it can be found in the American Journal of Orthospsychiatry. The research question that the author was trying to answer is if early homosexual seduction followed by rewards would lead prostitution. Coombs (1974) has used multiple authors to support his question about male prostitution‚ the examples that are given show that the males who are prostitutes refuse to accept that they are homosexual
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Mozart Sonata No. 12 in F Major K. 332 First Movement Rachel Gilmore MTC 461.001 November 26‚ 2012 The first movement of Mozart’s piano Sonata No. 12 in F Major is written fairly typically in the very structured sonata form. Historically is follows the main guidelines that were understood for the form. Harmonically‚ is progresses like expected. There are a few surprises here and there‚ but they are typical for Mozart’s compositions‚ especially his sonatas of the 18th century. In all‚ it makes
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ECON - 1042 MACROECONOMICS 2 COURSE GUIDE SEMESTER 1 - 2013 COURSE CODE ECON-1042 COURSE NAME Macroeconomics 2 DURATION One Semester CREDIT POINTS 12 points WEEKLY CONTACT HOURS 3 hours per week for 12 weeks WEEKLY NON-CONTACT HOURS 9 hours PREREQUISITES ECON-1010/EF110 /MEF110 Macroeconomics 1‚ or equivalent ASSESSMENT Two tests worth 20% each One two-hour final examination worth 60%
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K-MIC KTV Marketing Plan MKT 301 Professor Hittler November 28‚ 2011 K-MIC KTV Marketing Plan I. EXECUTIVE SUMMARY K-MIC is a small KTV store. KTV means karaoke TV‚ which is a place where young people can sing songs they like. Feng (2008) has said‚ "KTV‚ is the rage in China. The rage started back in the 1990s and since then‚ a great many KTV stores have sprung up on both sides of the Straits — both on the mainland and in Taiwan" (para. 2). K-MIC KTV store is located in Xinzheng and
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a) Explain the ethical principles of the religion you have studied (25). The main idea of ethical principles in Christianity is to use them as guidance on how we should live our lives to be closer with God and prepare for His Son’s return. One of the main ethical principles in Christianity is love. This is shown through the teachings of Jesus. Christians get their ethical principles from the Bible‚ Church authority‚ the Holy Spirit‚ using their conscience and Natural Law (Catholics). The Bible is
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Commonwealth of Massachusetts Executive Branch HR Strategic Plan June 1‚ 2010 Massachusetts Executive Branch HR Strategic Plan: Table of Contents 1. Executive Summary - 3 - 1.1 Introduction - 3 - 1.2 Case for Change - 3 - 1.3 Overview of the HR Strategic Plan - 4 - 1.4 Benefits of MassHR and Indicators of Success - 5 - 1.5 High Level Sequencing Plan - 6 - 1.6 Recommended Next Steps - 7 - 2. Background and Case for Change - 8 - 2.1 Background to MassHR
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education cycle. And so‚ last October 2010‚ President Noynoy Aquino proposed the Kindergarten plus 12 or the K+12 program to catch up with the rest of the world having a 12-year basic education cycle. However with all the issues on education the country still has‚ I express disapproval with President Aquino’s plan of strengthening the Philippine education system through the Kindergarten plus 12 or K+12 program. Frankly‚ President Aquino has good reasons on proposing this program as the additional years
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