For many years when it started ‚ advertising was a divine gift to the mass media . It embodied the epitome of information superhighway during the time when it was starting as it allowed consumers to get information about products and services at the comfort of their homes ‚ while reading the news for instance ‚ or perhaps while watching the television or listening to the radio . Advertisers ‚ however ‚ were not content on how they can reach consumers and thus initiated ways in ensuring that every
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PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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Success literature going back hundreds of years espouses the benefits of hard work. But why is it that some people seem to feel that “hard work” is a dirty word nowadays? I define “hard work” as work that is challenging. Both hard work and “working hard” (i.e. putting in the time required to get the job done) are required for success. A problem occurs when people think of challenging work as painful or uncomfortable. Does challenging work necessarily have to be painful? No‚ of course not. In fact
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Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old‚ marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group‚ it needs to appeal to the audience. There are three main types of advertising used for people my own age‚ and they are celebrity power
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MONEY BILL:- 1) Money Bills can be introduced only in Lok Sabha (the directly elected ’people’s house’ of the Indian Parliament). 2) Money bills passed by the Lok Sabha are sent to the Rajya Sabha (the upper house of parliament‚ elected by the state and territorial legislatures or appointed by the president). The Rajya Sabha may not amend money bills but can recommend amendments. A money bill must be returned to the Lok Sabha within 14 days or the bill is deemed to have passed both houses in
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Impact of advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it’. It is the consumers who are unaware of this exploitation and become the victims of packaging. Advertising is a faÇade to the outer appearance of a product‚. It is an art to bring about the specifications of a product or service in a rather over the top way. It can be ostentatious‚ bold‚ sarcastic‚ funny‚ raunchy or downright dumb‚ but‚ nevertheless‚ we all
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HARD DISK DRIVES •Performance •Storage capacity •Software support •Reliability Why we call it as……. • Hard disk • Fixed disk • Winchester disk Hard Disk Drive Components • • • • • • • • Disk platter Read/Write head Head arm/Head slider Head actuator mechanism Spindle motor Logic board Air filter Cables & Connectors • Disk platter • The data’s are stored in this media • Form factor 9 5.5” - actual size is 5.12” 9 3.5” - actual size is 3.74” 9 9 9 9 2.5” 1 1/8” 1 1/3” 1” • The 5.25” platter
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Shock Advertising (Government Sector) “Shock adverting in public service advertisements: a study of the effects on UK university students” Definition: Shock advertising is a type of advertising generally regarded as one that “deliberately‚ rather than inadvertently‚ startles and offends its audience by violating norms for social values and personal ideals. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight a public policy issue‚ goods
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Detrimental Effects of Advertising Advertising has a major contribution to society and is readily apparent to anyone watching TV‚ listening to the radio‚ reading newspapers‚ or using the internet. Along with advertising comes both critics and advocates. The critics see advertising as a form of propaganda‚ by relaying the necessary message using trickery. Advertising is negative because of the manipulative effect it has consumers. Advertising creates unfulfilled desires and promotes greed within
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Bill Of Lading The fourth and the last issue in this case is the bill of lading. Bill of lading is one of the most important documents in a contract of carriage. It is formed between the shipper (seller or buyer) and the carrier (transport company). The contractual terms and conditions of transport contracts are generally found in transport document known as a bill of lading. Many shipments are made under bills of lading‚ issued by the carrier to the shipper upon delivery of the goods for shipment
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