UNIVERSITY INSTITUTE OF FOREIGN PHILOLOGY COMPARATIVE LINGUISTICS AND TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping an Alka-seltzer
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four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as
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Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth
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However‚ there are other methods to advertise more accurately. For example‚ in the book The End of Advertising as We Know it‚ the author lists key points a corporation can do in order to preach about their ad truthfully and righteously in the following quote: "Tell the truth‚ tell it all‚ and tell it fast. Do something to make things better. Have a theme
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Hard times is a novel by charles dickens. it’s great. everyone loves it. lots of great things about it. brill. what do you meanmy essay is too short? why do i even have to submit an essay anyways? this is annoying -_- i dont even do my work on the computer so thissucks. i have no essays to give you now leave me alone i jus wanna see this one paper for goodness sake why’d you have to be so ugh about it =/ like who even has time for this Towards the end of the novel‚ the character of Thomas Gradgrind
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Billboards In-store Media Balloons Inflatables Advertising at Airports Mass-transit Advertising Mobile Billboards Benefits of Outdoor Advertising Reaches More Viewers Cost Efficiency Proximity to Purchase Locations Scope for Creativity Reach Specific Target Customers Captive Audience Constant Exposure Longevity Enhances the Effectiveness of Other Media The term Out Of Home advertising is commonly referred to as OOH‚ this is any type of advertising medium that reaches a consumer while they
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An old saying states that ‘‘nothing happens until a sale is made‚’’ and that is true. But until someone does some marketing‚ there is nothing to sell‚ and no premise on which to sell it. Marketing is the eyes and ears of the company‚ tuned to the customer‚ and to competition. It is the driving force behind new products‚ behind the promotion and advertising and all of the other communications about the new products. However‚ in today’s world of exponential growth of Internet and advancements in Web
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Political Advertising: What Effect on Commercial Advertisers?* Shanto Iyengar and Markus Prior Department of Communication‚ Stanford University June‚ 1999 This research was supported by grants from the John and Mary R. Markle Foundation and the University of California‚ Los Angeles. Introduction Commercial advertising has always been a central feature of filipino culture. As encountered in the mass media‚ it is pervasive and inescapable
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"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media” It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget. There are
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David McGroarty-Manley 05-22-12 Advertising Evaluation & Technology Searle Introduction For my Final Project‚ I have chosen to do an advertising campaign for the World Rugby Shop (www.worldrugbyshop.com)‚ a company that specializes in selling Rugby gear‚ equipment‚ clothing‚ etc. My focus group will be children; more specifically pre teens aged 7-12. Although this is a continuing controversy within the world of marketing‚ I feel it is an extremely important and
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