PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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GENDER STEREOTYPES IN ADVERTISING INTRODUCTION: This paper aims to focus in the presence and evolution of gender stereotypes in advertising. So‚ we could start defining stereotypes and more specifically‚ media gender stereotypes. According to the Oxford English Dictionary‚ a stereotype could be defined as :”A preconceived and oversimplified idea of the characteristics which typify a person‚ situation‚ etc.; an attitude based on such a preconception. Also‚ a person who appears to conform
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Palampur was a small village near Shimla. People of this village were ordinary workers and earned very little for their livelihood. There was a railway station near the village‚ where a small market developed in due course of time. Ramlal was a poorlabourer of this village and used to work in the market on daily wages. This was the only source of income for Ramlal and he had many liabilities to carry – children’s education‚ food‚ clothes‚ etc. He had four children‚ but Bhola was the most notorious
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Alice Rino Karri Harris ENG403B 10 March 2014 Hard Times Essay The novel Hard Times‚ by Charles Dickens was written in 1854 based on the idea that logic and fact helped advance society more than fancy and imagination did. Dickens was concerned with the gloomy lives and social problems of mid-nineteenth-century England’s working class and Hard Times was his way of expressing his thoughts. He addresses these problems through three divided sections of the novel where logic‚ reason‚ fancy and
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Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business‚ what great influence it has on creating‚ forming and even changing people’s attitude and decisions about things and events. It has a long history of progress‚ although the greatest influence on its present status is due to these factors: The development
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INTRODUCTION Online advertising‚ also called Internet advertising‚ uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing‚ search engine marketing‚ social media marketing‚ many types of display advertising (including web banner advertising)‚ and mobile advertising. Like other advertising media‚ online advertising frequently involves both a publisher‚ who integrates advertisements into its online content‚ and an advertiser‚ who provides the advertisements
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Surrogate Advertising-Enforced Innovation: An inside-out overview of Indian Liquor and Tobacco industry Presented by: SUBHABRATA BANERJEE MBA – DAY INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT ROLL NO: 107/MBA/080004 REGN NO: 19779 of 2001-2002 Acknowledgement I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment
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Disadvantages of the advertising Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. It can be done by means of a number of mediums like television‚ newspaper‚ wall paintings‚ billboards‚ magazines‚ internet‚ by the word-of-mouth and in many other ways. Advertising informs the buyers about the ability of a certain product or service in the market and encourages them to buy it. However‚ some people are very keen on exposing
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Introduction Advertising is used to promote goods‚ services‚ images‚ and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively‚ at other times we may just neglect or ignore it. In order to attract audiences‚ advertisers use various techniques on their advertisements to make people aware of the firm ’s products‚ services or brands. Although the methods used by advertisers are infinitely‚ they have a common goal to persuade
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not possess a natural gift for a certain job‚ because targeted natural gifts don’t exist. (Sorry‚ Warren.) You are not a born CEO or investor or chess grandmaster. You will achieve greatness only through an enormous amount of hard work over many years. And not just any hard work‚ but work of a particular type that’s demanding and painful. CEN_boy_golf.03.jpg Born Winner? Golf champ Tiger Woods (pictured at 3 years old) never stopped trying to improve. CEN_tiger_woods.03.jpg Woods (pictured in
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