Case 1: Pelican Stores Pelican stores‚ a division of National Clothing‚ is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges
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1. STORE ENVIRONMENT Brands sell an image to consumers through various means‚ one of the most effective methods is through the store environment. The store environment refers to the store location‚ layout and instore stimuli. These aspects affect consumers’ perceptions‚ beliefs and cognitive behaviour. One of the basic store objectives is to get consumers to enter the store. The environment serves an imperative role in the stores selection process. A suitable criterion that a store should follow
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competitors of convenience store market. In Guangzhou‚ 7-Eleven‚ Ok and C-store are the three pillars of convenience stores. So our project will focus on the existing competitors 7-Eleven and OK convenience stores to analyze. In this part‚ I am going to identify the distinctive characteristics and values of 7-Eleven and OK with the theory of brand triangle‚ to see what make them a brand. And then I will analyze the scale and goals of 7-Eleven and OK convenience stores with the theory of SWOT and
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considering the forecast model as gospel‚ it is important to understand some of the limitations and assumptions the model makes. The model is using a 20 percent increase in direct shipments to all stores. Although it would be wise to bypass the distribution center (DC) altogether and ship directly to the stores‚ could the vendors supplying the SKUs be capable of such an increase‚ and how would that factor into meeting the goals of project 275? With eight inventory management projects underway‚ does
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Anh Nguyen Professor Wegley ENG 102 18 January 2014 The Happiness Store: A Place to be Happy in Less Mundane Ways Gary Larson has brought laughter to many people by his popular long-running comic called The Far Side. In one of these cartoon series‚ the character names Crawley was told by his friends: “You cannot buy happiness”. However‚ “Mr. Crawley surmised that they just didn’t know where the store was” (Figure 1). Humorously‚ Mr. Crawley’s conclusion about the reason why his friends
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The Container Store • What motivational strategies does The Container Store use to keep employees productive and satisfied? The Container Store principally uses the Maslow hierarchy of needs‚ this theory talks about of an arrangement of five basic needs (physiological‚ safety‚ social‚ esteem and self-actualization needs) that motivate behavior. (Jones & George‚ 2007‚ pp. 330). 1) Physiological Needs: The Container Store looks for satisfy this need in proving employees with a good wage
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PROJECT INTRODUCTION Background Penny Store is a franchise of convenience stores which will be opening their new store in Kitchener‚ Ontario. Penny Store will be the first 24-hour convenience store that is more like an big dispensing machine than the traditional store. The store is to be built in space of 3200 sq. feet. The store expects to capture market share by becoming the low-cost leader in the convenience store industry by reducing labour expanses. Because of fully automated
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Store24? Answer “The Ban Boredom strategy was really playing off of the urban‚ young adult market. Marketers know that this demographic gets bored easily and needs to be stimulated. We wanted this group to always see new and different things in the store.” (to create a strong sense of loyalty) Ban Boredom คือ กลยุทธ์ที่ Store24 สร้างขึ้นมาเพื่อจับกลุ่มตลาดผู้บริโภคที่เป็นผู้ใหญ่ตอนต้น ซึ่งทาง Store24 เชื่อว่ากลุ่มคนพวกนี้เบื่อง่าย Ban Boredom จึงเป็นกลุยุทธ์ที่จะลบความน่าเบื่อในร้านออกไป โดยใส่สิ่งใหม่ๆ
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Securing the Retail Store Published: Sept 2005 Abstract This white paper discusses the fundamentals of securing the retail store from a conceptual point of view‚ while providing both the cost and the benefits of different approaches. Copyright The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions‚ it
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Memorandum To: Pelican Stores Management From: Ashley N. Earl Date: September 10‚ 2007 Re: July Coupon Promotion Results – Specific Descriptive Statistics Coupon Promotion Results As a follow up to my previous memorandum‚ I have prepared specific descriptive statistics regarding the results of the previous coupon promotion period throughout the month of July. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales
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