CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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In the sixty-fourth paragraph in Tim O’Brien’s "On the Rainy River" chapter‚ the author uses some rhetorical devices such as repetition‚ fragments‚ and an allusion to help make his argument more effective. He uses repetition of words like "a crushing sorrow‚ sorrow like I had never known it before." to show how distressed he was over the fact that his dream to run away to Canada will never come true. Another repetition of words was when he was describing his childhood he kept saying how "I saw
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Ash Creek - by James Shope "Down Main Street‚ then a left on Hannover Street for 5 miles‚ and a right on Rabbit Run" Allan Atoll vaguely remembered. "That seems right‚ right?" Allan questioned the group. "The farther from Charleston the better! I hope nothing freaky crawls out of that hole" snapped Jenny Rainier. "Get your mind off science fiction and let’s get on the move." Winston’s remark silenced the refugees. "I suppose so‚ Mr. Fitch" mumbled Jenny. The air hung low‚ heavy‚ and thick.
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Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
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Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
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Why is the Mountain Lion such an important animal? Mountain lions‚ also known as cougars‚ panthers‚ or pumas‚ are highly efficient predators. These cats have a wide range throughout the Western states‚ and populations are increasing. An individual cat’s range depends on food availability. Thus‚ a range can vary from 10 to 370 square miles. Male lions weigh up to 165 pounds and grow to more than eight feet in length. Females weigh about 100 pounds. Female lions generally first reproduce at about
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Analysis: The Shining Mountain Summary: Pangma-la’s father has named her after a mountain‚ that’s also called The Shining Mountain. She’s teased about her name in school‚ and her schoolmates are more interested in her father‚ who’s a famous mountaineer. He has big expectation to Pangma-la‚ and she feels like she’s failing. She decides that she will make him proud‚ and begins to practice in climbing mountains. Pangma-la and her father‚ goes to The Shining Mountain with the goal to reach the
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background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain Dew’s objective
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Sand creek massacre- Date November 29‚ 1864 Location Colorado Territory Present-day Kiowa County‚ Colorado Result United States Army massacres Native Americans. Belligerents United States Cheyenne Arapaho Commanders and leaders United States John M. Chivington Black Kettle Strength 700 [1] 60–200 Casualties and losses 24 killed‚ 52 wounded[2] 70–163 killed[2] *the aftermath-The Sand Creek Massacre resulted in a heavy loss of life‚ mostly among Cheyenne and Arapaho women and
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Yucca Mountain Yucca Mountain. Just a mountain you may think‚ but not just any mountain. A mountain that our Congressmen decided would be a great repository storage facility for spent nuclear reactor fuel and other radioactive waste. 196 billion dollars were spent towards this project. Back in 1987‚ this project was the ideal project to store radioactive waste. As the 1990’s and 2000’s crept in‚ Nevada’s residents were against this idea big time. Funding for the Yucca Mountain Repository was
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