PROJECT MEMBERS: AMBER GUPTA(08010305) AKHIL GUPTA(08010802) HARI SINGH CHAUDHARY(08010812) JITENDRA SINGH(08010812) VISHAL MEGAMART BIG BAZAAR Our primary aim was to compare the retail strategy of the two stores -vishal and big bazaar We observed that both the stores target different market segments Vishal – lower class(mostly) and lower middle class Big bazaar - both lower middle and upper middle class Moreover there is a huge difference in capital
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teaching strategies have been assessed to help increase the behavioral repertoires of individuals with developmental disabilities and Autism. This study the effect of positive reinforcement of grade 2 students on Bed SMC regarding on their cooperation in class. The results indicate that the impact of positive reinforcement on their studies will motivate them to study hard. CHAPTER 1 INTRODUCTION Reviewed literature Behavior modification focuses on behaviors and behavior changes
Free Behaviorism Operant conditioning Behavior
A Project Report On THE IMPACT OF ONLINE ADVERTISING ON CONSUMER BEHAVIOUR Submitted in partial fulfilment of the requirements for Award of Post Graduate Diploma in Management With Specialization In MARKETING Submitted by T.R. Vishal Roll No: 2T3-37 Under the Guidance of FACULTY GUIDE Dr. PAVAN PATEL PROFESSOR Siva Sivani Institute of Management Kompally‚ Secunderabad. Page | 1 ACKNOWLEDGEMENT I am extremely thankful to my Project Guide Dr. Pavan Patel‚ Professor‚ Siva Sivani Institute of
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Donuts is another on campus retailer which provides hot latte. The reason for she took Starbucks’ hot latte over Dunkin Donuts’ is that Starbuck locates nearer to the student parking lot. Buying product in a closer location is a human nature because consumers always seeking for convenience. In that case‚ she’d rather buy cold drinks than Dunkin Donut’s hot latte. Besides pursuing for the better taste of Starbuck’s coffee‚ Gloria prefers Starbucks’ servicescape. The retailer atmosphere is beautifully
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Consumer Behavior Target Market: The market I choose to target were health cautious men who are care about what they eat and working out. The reason I choose this market was because eel is a very healthy food if prepared right. I am going to change the option of ell and how it’s seen to a health food choice food in salads‚ rice‚ veggies‚ and other foods. Demographics: * Men – more likely to try new things and aren’t as stand off about eels current perspective * Ages 20-35
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DIGITAL SMELL INTRODUCTION: • The concept of virtual reality introduced digital smell. • Enable the users to smell product before buying p y g them online. • Founders: DIGISCENTS - an interactive media co. • Dexster smith • Joel lloyd DIGITAL SCENT TECHNOLOGY: • Major component used – SCENT SYNTHESIZER. • It is a device which is used to generate the smells. • E :iSMELL Ex – Emits natural based vapours – Turns smell into digital codes DEGISCENTS iSMELL: • SPECIFICATIONS 1. 1 Has cartridge
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iiste.org Consumer Attitude: Some Reflections on Its Concept‚ Trilogy‚ Relationship with Consumer Behavior‚ and Marketing Implications Asiegbu‚ Ikechukwu F.‚ Ph.D‚ 1*‚ Powei Daubry M.‚ B.Sc.‚ MBA2‚ Iruka‚ Chijindu H.3 1. Senior Lecturer‚ Department of Marketing‚ Faculty of Management Sciences‚ University of Port Harcourt‚ Port Harcourt‚ Rivers State‚ Nigeria. 2. 3. School of Post Graduate Studies‚ University of Port Harcourt‚ Port Harcourt‚ Nigeria. Department of Marketing‚ Faculty
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Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying
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CHAPTER 2 Consumer Research LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Compare the differences between customer research and marketing research. 2. Describe the differences between quantitative research and qualitative research. 3. Understand the use of positivist and interpretivist research. 4. Describe the steps in the consumer research process. 5. Explain the difference between primary and secondary research. 6. Discuss the differences between
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Exploring Online Consumer Behaviors John A. Smith and Jane L. Doe Liberty University Exploring Online Consumer Behaviors The overall objective of this research was to document people’s reactions‚ attitudes‚ motivations‚ and behaviors that have affected online purchasing behaviors. The World Wide Web has been accessible to the public now for over twenty years. It came upon the world and exploded in popularity like few things have done in the history of the world. The purpose of this research
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