"The impact of digital technologies on marketing strategies" Essays and Research Papers

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    Impact of Technology On Business Q) What is the impact of technology on business? Explain with the suitable example of financial service sector. Ans) Introduction Technology affects almost every aspect of our lives. Just look around you and you’ll see how wired we are. Thanks to the Internet‚ virtually anything you desire can be delivered to your door in a matter of days. You can even trade stocks or file taxes online. But as much as our personal lives have changed‚ the business world has revolutionized

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    Before introduction of these technologies‚ the motorcycle market trend is towards fuel efficient‚ small capacity motorbikes (usually 85cc- 110cc). Bigger motorcycles with higher capacity virtually did not exist. The reason behind this is the fuel consumption of these bigger or power bikes is very high which is not at all acceptable by an average person in India. The application of these technologies solved this problem by ensuring the complete combustion of fuel in the combustion chamber

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    Technology Impact Paper

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    Technology Impact Paper Technology affects customers on a daily basis. Companies must turn their attention to the people if they plan to succeed in today’s technology-driven economy (O’Connor‚ and Regan B.‚ 2002). Companies must cater to customers‚ invest in people‚ be innovative‚ and show true compassion for others. This paper will research how Stone Incorporated introduced new products to customers through the use of technology‚ how the new technology has proven value added‚ outline support

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    Impact of technology on society The technology has developed so fast in today’s booming society. The purpose of technology is making people’s life more comfortable. For example‚ telephone can help people communicate with each other better and the innovation of internet is also benefitting people’ life. Somehow there may be some disadvantage of technology on people’ work. With the developed of technology‚ there are more and more advance mac hine that can help people manufacturing. Some dangerous and

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    Henkel Marketing Strategy

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    Euros by 2002 (Exhibit 1) * Our strategic opportunity is to standardize its brand portfolio in Europe Market. It will impact on: 1) greater savings on unit variable costs up to 15-20% by doubling the production of existing plants‚ and 2) 22% potential increase on market share. * Business is becoming more complex because of conflicting marketing targets and conflicting marketing factors. Rationalization of the brand portfolio allowed our competitors to increase revenues by 50%‚ margins by 100%

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    future success of a firm. As a consequence‚ firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays‚ consumers have the tendency to shop online. Thus‚ a good internet marketing plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet‚ there are some difficulties that companies

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    Explain how technology has affected communication in Kenya today. Communication refers to the activity of conveying information through the exchange of thoughts‚ messages or information as by the use of speech‚ signals and other visual aids‚ writing or behavior. The communication process involves a sender or communication source‚ the subject matter of communication‚ expressions used for communicating (encoding)‚ the medium of communication‚ receiver(s) of the communication and the interpretation

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    Marketing Strategy Paper

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    University of Phoenix Marketing Strategy Paper A business must be highly competitive in the business markets today. For a business to grow successfully‚ remain sustainable‚ and competitive a business needs a good understanding of a marketing plan‚ and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need

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    Nokia Marketing Strategy

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    relying on decisions by an overly-centralised senior management team - Goals and incentives for the senior leadership team are now more transparent - The new strategy brings clarity and a sense of direction to Nokia - but will it be enough to achieve a successful turnaround? During 2012‚ Nokia has continued to pursue a retrenchment strategy in the face of rapid declines in sales: February 2012‚ Nokia anonunced it was laying off 4000 employees to move manufacturing from Europe and Mexico to Asia

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    Micromax Marketing Strategy

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    [pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4

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