Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti‚ Pull and Bear‚ Uterqüe‚Stradivarius and Bershka. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores‚ compared to the six-month industry average‚ and launches around 10‚000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cos -------------------------------------------------
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Experiential analysis in Fashion Product Womenswear Haute Couture & Prét-a-porter A/W 12-13‚S/S 13 Sociology of Fashion T2 Master in Fashion Product & Production Management SOLEDAD AGUIRRE VINCENZO FERRANTE ILSE JARA ALEJANDRA MARIN TABLE OF CONTENTS 1. Introduction 2. Cognitive Experiences / Think 2.1 Experiences Facilitating The Purchasing Process 2.2 Experiences Making Consumers Think 2.3 Cultural Experiences 3. Emotional Experiences / Feel 3.1 Experiences
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"Fashion is an underestimated social force. It functions effectively not only as an economic colossus but also to engineer social practices" (Finklestein). Fashion is more than its definition as a style of dress that is popular during a certain time or era. We can learn a lot about our culture by looking at current fashion trends because they show the relationships of consumer tastes‚ social habits‚ and eras in history. If we can define the reasons behind certain fashion trends‚ we can analyze a
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What effects do the fashion industry have on eating disorders? Picture the most beautiful teen model you have ever seen. Picture this someone as tall‚ super skinny‚ flawless skin and a very outgoing personality. Now picture Ella Jeffery. She is the exact opposite. Ella lacks confidence in everything she does. Maybe it is down to the fact that she is constantly tormented at school or because she is not exactly supermodel material as she suffers from both obesity and acne. As a result of the bullying
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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Blake Lively‚ amazes everyone with her versatility in fashion. Day after day‚ week after week she just can’t go wrong! On Gossip Girl‚ she couldn’t get much credit because the whole cast has a fashion stylist. But‚ Lively manages to look fashionable off set as well. It’s all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. On top of the most beautiful dresses she puts on‚ she manages to have the right makeup and hair for every outfit. Confident
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ROUGH DRAFT THE FASHION INDUSTRY: HOW IT WORKS Ever wonder what Yves Saint Laurent‚ Donna Karen and Giorgio Armani do all the time? Work! Fashion is fun creative unique and a very complex process. There is so much misconception deliberate and inadvertent misinformation and ignorance surrounding the fashion world that it is difficult to get a clear‚ unbiased picture of how it really works? Therefore‚ for a better understanding of the subject Fashion itself meaning is a general term for a popular
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Teenage Fashion In today’s society young teenage females have to follow many rules‚ but fashion is the only thing they feel like they can control. Young females see fashion as a huge impact on their life and they feel that they have to dress a certain way just to fit in now days. Fashion is what’s current and what is "in the moment‚" and it often strikes interest in a large number of people. The clothes we choose to wear tell a lot about ourselves. For teenagers‚ fashion is first and foremost
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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