Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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Kirsten Jade Adams 201004214 What makes a brand unique? OSW1B21 Table of Contents * Introduction…………….…………………………………………………2 * What makes a brand unique……………………………………..……………………………..…3 * The characteristics of a unique brand…………….………………………………………………………….3 * why should consumers use unique brands? * Conclusion………………………………………………………………….4 * Bibliography………………………………………………………………5 ------------------------------------------------- A unique brand involves TRUST and CONSISTENCY
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THE CHALLENGES OF GLOBALISATION FOR THE 21ST CENTURY. BY. EMMANUEL ODEH. ABSTRACT The article argues that the challenges facing higher education in the new millennium cannot be understood unless proper account is taken of the phenomenon of globalisation. Two points are emphasised. The first is that globalisation cannot simply be seen as a higher form of internationalisation; it is a much more turbulent phenomenon that not only transcends but ignores national boundaries. The second is that
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Globalisation and Service Sector : Input-Output Analysis Rita Bhowmik Jadavpur University‚ Kolkata- 700032. Email : rita_bhowmik2003@ yahoo.co.in A B S R A C T Globalization implies a comprehensive and self-evident process working towards establishing a worldwide aggregative whole of an economic structure into which all economies of the world must integrate today or tomorrow. This includes services which in most economies are the single largest contributor to economic growth
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Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions‚ services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV‚ leaflets and Radio. CWOA inform their customers about
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Chapter 3 defined change‚ and more particularly the concept of morphogenic change. The three major drivers of change were discussed in paragraph 3.3‚ namely computer and communication technology‚ globalisation and the influence of knowledge management in business organisations. Verma (2002:9)‚ in her deliberations on the impact of change on the development of accounting (based on research by Gray and Hofstede (1988)‚ Robson (1991)‚ and Doupnik and Salter (1995))‚ came to the conclusion that accounting
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reflect the changing patterns of Internet use and are therefore both inappropriate and unfair. The internet evolution started back when the first recorded description of the social interactions for communication was established by the Atlantic cable of 1858 to carry instantaneous communications across the ocean for the first time. Although the laying of this first cable was seen as a landmark event in society‚ it was a technical failure. It only remained in service a few days. Subsequent cables
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Globalisation and World Today globalization is essentially a synonym for global business. Globalization is changing the world we live in at a very increasingly rapid pace (Rodrik.‚ 1997). Changes in technology‚ communication‚ and transportation are opening up borders and markets at increasing rates. In any large city in any country‚ Japanese cars ply the streets‚ a mobile call can be enough to buy equities from a stock exchange half a world away‚ local businesses could not function without U.S.
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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has to be acknowledged and cogitated. Undoubtedly‚ media globalization has transformed our lives in many ways. Friedman (2005) asserted that the seamless information sharing have brought nations closer in the facets of businesses‚ personal communications and medical industries. Unfortunately‚ media globalization has brought about many drawbacks to the world. Firstly‚ it is a question of the motivation behind media corporations. According to Chomsky (1996)‚ profits are the primary motivation behind
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