Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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considerable insight into what is unique about social media. I recently published‚ “The Six Core Principles of Social-Media-Based Collaboration” (available to clients or for a fee) to help clients distinguish between social media and other forms of communications and collaboration. Here are some brief excerpts. At its foundation‚ social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. IT tools to support
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Currently thanks to advancing technology businesses are able to now reach a global market and as Priestley expresses (2011)‚ ‘businesses that have less than 10 staff but aren’t limited by geography. They have reach into cities all over the world and could easily be making millions in sales despite a relatively small headcount‚’(p.2)- in order to compete more and more small businesses are finding it necessary to integrate into to globalised entities. Globalization as defined in businessdictionary
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Globalisation: the shrinking world by Phillip Ho Globalisation was a word lacked from most vocabulary until 1980s when the global culture started to form. Technology advanced and the world transformed‚ from stretches of lands separated by water to the global community. Passer-byers on a street in a major city may see globalisation everyday‚ anything from billboards advertising coca-cola to an import car‚ has “Globalisation!” written all over it. Globalisation can help us explain how the world is
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The effects of Globalisation on Education Globalisation is a new concept that was developed in the 1980’s and is now a familiar term worldwide. A reason for this popularity could be due to the fast development of communication technologies‚ which have made impressive progress from the 1980s to the present day. Communication has developed from archaic hand written information to instant messaging i.e. Twitter‚ Facebook and BBMs. Through these mediums people from across the globe are able to communicate
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goods from one country to another. Globalisation can bring wealth into a country as it brings in more products or materials to be sold or to produce many more goods locally and industrially. Globalisation can also bring a variety of culture into a country as different foods and ideas are transported from another country. Globalization has expanded the profits of many companies such as McDonalds‚ KFC‚ Uniqlo‚ H&M and so many more. Without Globalisation these companies would seize to do well
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the main elements of this integration. Globalization started after World War II but has accelerated considerably since the mid-1980s‚ driven by two main factors. One involves technological advances that have lowered the costs of transportation‚ communication‚ and computation to the extent that it is often economically feasible for a firm to locate different phases of production in different countries. The other factor has to do with the increasing liberalization of trade and capital markets: more and
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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Does the Corporate Governance Maximise Shareholders’ Wealth? | ITV PLC | | | | | Introduction/Key Objectives The main purpose of this report is to find out whether Corporate Governance (CG) does maximise shareholders’ wealth within a selected company. ITV PLC is the selected company for this report; their Annual Report (AR) 2011 will be used for statistical evidence. Also‚ existing theories will be applied to ITV PLC for qualitative evidence. Recommendations and advice will be given
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support to an economy. If the financial industry collapses‚ the whole economy is likely to collapse. This is evident from the current recession in the United Kingdom. In a bid to improve the activities of financial institutions‚ Information and Communication Technology (ICT) has been found instrumental and is adopted worldwide. ICT involves the use of electronic gadgets‚ especially computers and their peripherals‚ for storing‚ analyzing and distributing data. In recent times‚ ICT is having a dramatic
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