Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
Premium Geert Hofstede Coca-Cola Pepsi
1. GLOBALIZATION Based on Wikipedia ‚ the word "globalization" was first employed in a publication entitled Towards New Education in 1930‚ to denote a holistic view of human experience in education. An early description of globalization was penned by the founder of the Bible Student movement Charles Taze Russell who coined the term ’corporate giants ’ in 1897‚ although it was not until the 1960s that the term began to be widely used by economists and other social scientists. The term has since
Premium Human resource management Human resources
Journal of Macromarketing http://jmk.sagepub.com/ Globalization‚ Consumer Tensions‚ and the Shaping of Consumer Culture in India Giana M. Eckhardt and Humaira Mahi Journal of Macromarketing 2012 32: 280 originally published online 24 April 2012 DOI: 10.1177/0276146712440708 The online version of this article can be found at: http://jmk.sagepub.com/content/32/3/280 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information
Premium India Culture Sociology
brand “Rimzim”‚ a masala soda with cumin and spices. PepsiCo reciprocated by reviving its popular brand Duke in Mumbai‚ where it is very well known. Duke was launched in four flavours. Since PepsiCo and Coca Cola have almost similar product lines‚ companies launched new products and were involved in brand extensions in order to differentiate from the others. PepsiCo’s Mirinda was the answer for Coca Cola’s Fanta in the orange category. Lack of differentiation in the Orange category lead PepsiCo to launch
Premium Coca-Cola Soft drink Pepsi
Economy of Australia Globalization has largely benefited the Australian economy. Australia has an abundance of natural resources that their population of 23 million people can’t use‚ so they sell the surplus to other countries that have a demand for the resources‚ giving Australia a world market of over 6.5 billion people. The Australian economy has experienced continuous growth and low unemployment‚ contained inflation‚ very low public debt‚ and a strong and stable financial system. By 2012
Premium Economics Australia Economic growth
1 Diversity in Companies‚ a Major Challenge for Globalization For Skema Business School’s Globalization Seminar Presented by AOUN Omar BERTIER Capucine DAUBRESSE Julie LABEDAN Mélanie PERETTI Quentin VENET Laurie Presented to Michel-Henry BOUCHET Date of submission: 17 September 2012 2 Contents Page Introduction to Diversity in companies‚ a major challenge for globalization. .................... 3 1) Diversity at the core of companies’ creation ..................................
Premium Globalization
Using one specific company with which you are familiar‚ examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. INTRODUCTION Multinational corporations exist to protect proprietary technology. There are different types of globalization that that have an actual and potential impact on a multinational. One multinational in particular is Dell. This company is based in Round Rock‚ Texas with operations throughout the world
Premium Globalization
------------------------------------------------- TABLE OF CONTENT 1.0 Introduction 2.0 Religion and Society 3.0 Advertising Religion 4.0 Religious Advertising in Malaysia 5.0 Case Study 6.0 Appendixes 1.0 INTRODUCTION When entering into a new country‚ marketers must be aware of various environmental differences that they may have to address‚ such as media restrictions and cultural and legal factors. These environmental factors differentiate the domestic market
Premium Religion Advertising Islam
Impact of Globalization on Human Resource Management Bhushan Kapoor‚ Professor and Chair‚ Information Systems & Decision Sciences‚ Cal State University‚ Fullerton‚ USA ABSTRACT The roles and responsibilities of Human Resources departments are transforming as the modern business faces pressures of globalization. The global supply of talent is short of its long-term demand‚ and the gap is a challenge for employers everywhere. The shortage between the demand and supply of talent is likely to continue
Premium Globalization Economics International trade
Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines‚ Inc. Submitted to: Sonders G. Lucas Submitted by: Cu‚ Princess Charlene V Daproza‚ Jema C Pacpaco‚ Charlene B Manayan‚ John Elmor M February 11‚ 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern‚ North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices‚ juices and
Premium Pepsi Coca-Cola