Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo‚ Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi‚ New Coke Pepsi blue‚ launched in mid-2002 and discontinued in 2004‚ was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke‚ it is considered by some to be the company’s second equivalent of New Coke‚ after the much maligned Crystal
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The impact of Globalization on the Retail Industry in South Africa by Niezaam Jedaar 18 March 2011 Submitted as part of the requirements for Business Fundamentals in the B Tech (I.T.) program at the Cape Peninsula University of Technology PLAGIARISM DECLARATION Plagiarism is defined as the unacknowledged or unattributed copying of material from any information source whether written‚ printed or electronic. This includes copying from a fellow student. The use of such material is a form
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to more interconnectedness and rapid connection between of internationally based companies and employees from all levels of multinational companies. Where once an employee might have been expected to primarily collaborate with colleagues from his own country‚ today many people are part of a global network connected with people around the world. Yet‚ most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed‚ travel extensively‚ and
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Strong market position PepsiCo has a tremendous presence on the snack and soft drink market. Indeed‚ the company owns 25% of the non-alcoholic drinks market and 39% of the snack market. • Good economic situation In 2008‚ PepsiCo was ranked 26th on the top 100 of the global brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.”
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The Reality of Globalization: Friend or Foe? Globalization is a key element in the modern political atmosphere. The increased interdependency of nations in the last half century has spawned both positive and negative trends. Nations’ increasing reliance on one another’s natural resources and labor are making the world smaller politically‚ socially‚ and economically. The isolationist policies that the United States and so many other countries endorsed at the dawn of the twentieth century are
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Globalization has become one of the major controversies in the world. Globalization is the process of the world interchanging views‚ products‚ ideals‚ and culture. For many people they view globalization with a negative impact‚ but for the rest of us we see the globalization as more good then bad. Not only has it brought the governments of different nations together but it but has also brought people closer to each other‚ and has open minds to new ideals. Trade is one of the things globalization
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Explain what is meant by the term ‘globalization’. Identify and analyse the key drivers of the process of globalization over the last 20 years. In generally‚ globalization refers to integration and interconnection between people‚ transnational corporations and different governments. According to Rothenberg (2002)‚ “Globalization is the acceleration and intensification of interaction and integration among the people‚ companies‚ and governments of different nations.” On the other hand‚ in terms
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| The Impact of Globalization on the Creative Industry- Music Industry | | Student Name: Lily Lee | Contents: 1.0 Introduction: 2 2.0 Music Industry: 2 2.1 Music Industry Value Chain 4 2.11 Beginning: 4 2.12 Production: 5 2.13 Circulation: 5 2.14 Distribution: 5 2.15 Consumption: 6 3.0 Technology Globalization impact on Music Industry: 6 4.0 Trade Globalization impact on Music Industry: 8 5.0 Conclusion: 9 6.0 Reference: 11 7.0 Appendix: 12 Appendix 1: The Core Cultural Industries 12
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be an enormous shift of economic power from today’s rich countries to what are still labeled DCs‚ and especially to Asian DCs This shift is the likely result of the ongoing globalization of economic activities‚ i.e. the increasing worldwide integration of markets for goods‚ capital and‚ last not least‚ labour. Globalization refers to an evolving pattern of cross-border activities of firms involving international investment‚ trade and cooperation for purposes of product development‚ production and
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