19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
Premium International trade Globalization
Globalization Nowadays we are all connected with each other like never before. Globalization has spread as fast as fire because of the generous amount of information exchange all over the world and the increased amount of travel. There has always been considerable discussion about whether globalization phenomenon necessary or vice-versa. 46 Globalization is a process and this process makes developments in these countries. First of all‚ free trade has been established between countries. This
Premium Globalization Poverty Culture
the Internet encyclopedias describes globalization as “the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange”. The World Bank defines globalization as “the growing integration of economies and societies around the world”. The British magazine “The Economist” likened globalization to a line from a John Lennon song‚ “Imagine there’s no countries. It isn’t hard to do”. Clearly‚ globalization means different things to different
Premium Economics Poverty United Nations
Globalization Notes Defining Globalization Globalization is a contested concept a. No one specific definition of b. Distinction between condition‚ process‚ and ideology c. Deconstructing shakira and diego forlan (soccer player) Global-local connections- shakira combines music from different countries to make her own music unique. They both have local roots‚ but are also huge global celebrities. Their global identities defined by local connections Good example of hybridity-people- corporations
Premium International trade World Trade Organization
Cory Wells Coke and Pepsi Case Coke and Pepsi have been long time rivals with competition being the name of the game in their industry. Historically‚ the soft drink industry has been so profitable because Americans tend to love soft drinks‚ more than any other beverages out there. Americans soda consumption grew by an average of 3% a year since 1970. Coke and Pepsi had an average annual growth of 10% from 1975 to 1995. Not to mention‚ the internal rivalry
Premium Soft drink Coca-Cola
Globalization: The super story is an entry by Thomas Friedman. In the entry he expresses his beliefs about “a system that cannot explain everything but can explain and connect more things in more places on more days than anything else.” This international system is what he calls globalization. He says that this new system has overcome all past systems‚ it surpassed the old cold war system. This new system is his opinion about the events leading up to 9/11. Friedman starts to talk about how the expansion
Premium United States World War II Cold War
Chain and Supply Chain Management Supply Chain of Pepsi Haidri Beverages Ideal Features of a Supply Chain Management Software Supply Chain Management Systems and the Current Marketplace Proposed System for Pepsi Haidri Beverages Limitations and Future Recommendations Chapter 1 Organization Portfolio Chapter 1 Organization Portfolio Haidiri Beverages Private Limited‚ Pakistan The Haidiri Beverages Group was set up in 1979 and is Pepsi ’s sole selling agent for District Rawalpindi and Islamabad
Premium Supply chain management Supply chain Management
Eshita Karan A015 Bsc Economics TY NMIMS Subject: Geopolitics Impact of Globalization on the financial market of developed and developing nations Globalization Globalization is a result of human innovation and technological process. It refers to the increasing integration of economies around the world‚ particularly through the movement of goods‚ services‚ and capital across borders. The movement can also be in terms of the movement of people (labour) and knowledge (technology) across
Free Developing country Developed country Emerging markets
Pepsi BY: Saba Zarif Thousands of people love the irresistible taste of Pepsi and because of that it is one of the most famous carbonated soft drinks to this day. The PepsiCo started off their glorious franchise from the Pepsi soft drink in 1893 by Caleb Bradham‚ who made it in his drug store where the drink was sold. In 1931‚ at the depth of the Great Depression‚ the Pepsi-Cola Company entered bankruptcy‚ due to financial losses acquired by speculating on wildly
Premium Coca-Cola African American Pepsi
wo of the largest and most profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter
Premium Coca-Cola Pepsi Dividend yield