The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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development of high-tech industry in Hong Kong and Singapore Hong Kong and Singapore are two metropolises that sharing uncountable similarities on many aspects. Both are small and densely populous city-stated located in East Asia‚ having similar development path and history‚ lacking natural resources‚ being praised as one of the Asian Tigers and the freest economies in the world‚ sharing similar advantages on several fields. Because of the combination of broad similarity‚ Hong Kong and Singapore are
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If I was he manager of the concerned organization‚ I would use three ideas to turn the dissatisfied customers to become satisfied ones. First‚ Compensate for guitar expenses. In the case‚ the guitar was crafted by Spanish master guitar maker Antonio Marin Montero who only made twenty guitars each year.And the guitar cost one hundred thousand HK dollars but we only compensate 234 HK dollars. So we need to have a reasonable compensation.For example‚ we can find the guitar maker to make a same guitar
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Popular Nomination in Hong Kong Wong Ho Long Hang Seng Management College Author Note Informative/Argumentative essay written by S136688 Wong Ho Long as ENG2010 Assignment Number 2 for Peter James Ronald Brokenshire. Popular Nomination in Hong Kong Recently‚ the Universal Suffrage is being discussed by the Hongkongers. One of the controversial issue is the popular nomination for the election of Chief Executive. This essay demonstrates the difference and the comparison of views of two parties
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project: In the elevators industry‚ the Otis brand stood for technological leadership‚ reliability and quality. The industry was very competitive and had many manufacturers but Otis was the leader in the sales and service markets. The sales market was cyclical and the service market was stable. In 1981‚ North American Operations‚ Otis’ second largest division‚ investigated the feasibility of using IT to establish a centralized customer service department to accept customer requests for maintenance
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Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13‚ 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown‚ Radmila Gogzheyan‚ Greg Huwel‚ Marie Meininger‚ Josh Riedel‚ Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model‚ we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry Background
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literature 8 2.1 Customers 8 2.1.1 Types of customers 9 2.1.2 Types of offers made to customers 9 2.2 Service Marketing 10 2.2.1 Service standards 10 2.2.2 Service objectives & standards 11 2.2.3 Setting the strategy 11 2.2.4 Consistency of service 11 2.2.5 Principle of superior service 12 2.3 Customer service 14 2.3.1 Implementation of customer service 15 2.3.2 The objectives of customer service in an airlines 15 2
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practice for Measuring Customer Satisfaction‚ how it relates to my organization’s current practices for measuring satisfaction of customers and provides a detailed analysis of our current trend in meeting or exceeding these best practices. Customer satisfaction measurement allows an organization to understand the issues‚ or key drivers‚ that cause satisfaction or dissatisfaction with a service experience. When an organization is able to understand how satisfied its customers are‚ and why‚ it can
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Insider dealing in Hong Kong Although insider dealing has been a criminal offence under section 291 of Chapter 571‚ Securities and Futures Ordinance (SFO) in Hong Kong since 2003‚ the Securities and Futures Commission (SFC) was initially slow to prosecute offenders‚ commencing its first criminal insider dealing prosecution only in January 2008. Factors to be considered to commence criminal proceedings In deciding whether to commence criminal proceedings against an alleged insider dealer
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THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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