ASSIGNMENT SOCIAL MEDIA AND ITS IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT Word Count: 3132 Submitted in partial fulfillment of the requirement for the Degree of Post Graduate Program In Management by Kunal Verma(08P084) Under the Guidance of Prof. Neelu Bhullar Management Development Institute‚ Gurgaon Contents Social Media and CRM .................................................................................................................... 3 Impact of Social Media on CRM .
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LCA Business School – Assignment Submission Form An electronic copy of this form must be attached to all Turnitin assignment submission files ARU Student Number: 1419063 LCA student Number (please state both) 310188/412831 Module Title: Research methodology and techniques Module Code: Assessment Final Lecturer: Russell Kabir Due Date: 12/01/2015 Statement of Authenticity I hereby confirm that this assignment is an original piece of my own work which makes full use of appropriate style Harvard
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Using a social network nowadays is something that has become a part of our every day activities‚ a part of our every day life. Surveys carried out around the world show that the number of people who use a social network is increasing on daily basis. It has become very easy to share one’s ideas‚ opinions‚ beliefs and interests via the social networks. Communication with friends and relatives on distance through chatting boxes and e-mails can keep us updated with the latest events‚ news and photographs
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ABSTRACT Social networking sites such as Facebook‚ MySpace‚ and Twitter are amongst the most popular destinations on the web. No doubt in some cases this has contributed to Internet Addiction Disorder‚ but have they on the whole had a positive effect in our lives? Some believe that the benefits provided by social network sites such as Facebook have made us better off as a society and as individuals‚ and that‚ as they continue to be adopted by more diverse populations‚ we will see an increase in
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Impact of Social Media on Personal Relationships Introduction Social media has had a major influence on society in the 21st century‚ enabling people to engage with each other in radically new and different ways. In less than a decade‚ it has transformed how we stay in touch with friends‚ shop‚ network and gather our news. Many of the almost 1 billion users of Facebook — and the millions who use Twitter‚ or blogs — cannot imagine communicating without these tools. Hence‚ there is a great impact
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IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform‚ through the invention and development of Internet. The Internet has evolved from a means to facilitate data‚ to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise‚ promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer
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Social Media Impact on Consumer Behavior With an estimated one million members‚ the social media websites have become a platform for companies and consumers to interact with each other in a lucid manner. The impact of media on consumer behavior has been massive‚ and this is one of the main reasons why business houses are using to market their products extensively. The advent of social networks has opened a new marketing avenue for businesses. The publicity of the traditional “face-to-mouth”
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Impact of Social Media Advertising on Fashion Consumers Introduction Advertising is defined as an action or a strategy that allows businesses or brands to promote and sell their products or services. The purpose of advertising is to convince consumers to choose a commodity over other alternative products of the same kind. Because of the remarkable progress and improvement in the domain of technology‚ there is a switch from the traditional form of advertising‚ which involves putting advertisement
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THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGY Richard Fullerton Dissertation submitted to Oxford Brookes University for the partial fulfilment of the requirement for the degree of MASTER OF SCIENCE IN E-MARKETING. February 2011 DECLARATION This dissertation is a product of my own work and is the result of nothing done in collaboration. I consent to the University’s free use including online reproduction‚ including electronically‚ and including adaptation for teaching and educational activities
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The informatics revolution - the term we use for dramatic strides in high technology in the field of computers and communications - is bringing about such revolutionary changes in organizational‚ social and political structures that no nation‚ large or small‚ developed or developing‚ can remain unaffected by this grand sweep. The informatics revolution is fed by technological breakthroughs in computer hardware and software‚ in mini and microcomputers and processors‚ in laser and fiber optics
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