Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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transport services. WWK employs 70 locals in Moari and is committed to provide professional development for its employees. In addition to being a 2010 Tourism for tomorrow Community Benefit Award Winner it also is a Qualmark Envrio Gold Accredited – the highest level of sustainable tourism given in New Zealand. 2. Negative Environmental Impacts (Amoy) The economic downturn and the closing of the rail way depot in the 80’s led to many unemployment problems in Kaikoura‚ New Zealand. Many residents
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Tourism has been highly touted as a route to the Development of a city or environment. It professes to bring much-needed revenue and employment to the inhabitants of the place‚ while simultaneously claiming to preserve its cultural‚ historical‚ or natural ‘attractions’. These arguments are currently being used by the Rajasthan Government in its mission to expand tourism in the state (an estimated expenditure of nearly Rs.1‚200 crore). Because Udaipur and its surrounding villages are targets within
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The Impact of A Terrorist Act to The Inbound Tourism Study Case: How Bali Bombing Affects the Tourism in Bali Introduction As the third biggest industry in Indonesia and the biggest industry in Bali‚ tourism is an important industry that will definitely have such a big role in the country’s economy. There was 20% of Bali’s working population which directly involved in the tourism industry. Moreover‚ in 2001‚ there were 5.1 million tourists that visited Indonesia and most of them ended up in Bali
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Some points on Domestic Tourism Submitted by fpierret on Wed‚ 06/01/2011 - 15:08 Difusion date: Mon 07 May 2012 Whether it is to rest‚ discover new things‚ meet others or to have a unique experience‚ everyone has a right to tourism; in short‚ there are not‚ there should not be‚ and there cannot be two categories of human beings‚ those who can be tourists and those who can only receive them. These two activities are‚ in fact‚ but two sides of the same human activity; both of them are noble
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Is Dubai a Good Business Model for the Arab Region? Thesis/Theme Dubai is a city in the Middle East on the Persian Gulf. This location is a critical factor for its economic success in transportation and tourism. These two industries along with finance and real estate have put Dubai on the map. The city is known for its glitz and glamour but underneath this is a city that took on a massive debt in order to finance all its construction projects. This debt load however is what brought people
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References | 18-19 | Introduction Tourism and hospitality business is one of the fastest emergent industries over the over world. The UK is considered one of the leaders of rapid introduction of global tourism business. The tourism sector in UK is progressively rising year by year for various favorable factors and among them most important dominating factors are technological and capital availability related (Buhalis‚ 2012). In the earlier period‚ the world tourism industry has been prejudiced by
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Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. They have the resources‚ the manpower‚ the basic skill &expertise in terms of hospitality and a down-to-earth approach that is in sharp contrast with the five star culture of tourism in city areas. The rural residents have a scope and potential to present a very pleasant and exciting change from traditional tourism which tourist are finding jaded and therefore have begun exploring new vistas
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2. Transport and tourism Relation ………………………………………………..3 3. Tourism arrangement model (Leiper‚ 1979)…………………………………….4 4. Elements of transport supplies…………………………………………………..6 1. Supply of transport in TGR‚ TRR and TDR………………………………...7 2. Substantial Components of the supply of transport system…………………8-9 1. Infrastructure 2. Vehicles 3. Operation 3. Suppliers of tourist transport across the tourism system…………………….9
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MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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