its Impact on Consumers Behavior by Elisabeta Ioanăs‚ Ivona Stoica The Bucharest University of Economic Studies‚ Romania Romanian American University in Bucharest‚ Romania maria.ioanas@mk.ase.ro‚ ivonas@ase.ro Abstract. Technology gives consumer the power to investigate products to label them and criticize them in equal measure‚ and more. Therefore many companies today have pages on social networks to complement the information held about products‚ held by the feedback of consumers about
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The Importance of Keeping Our Environment Clean Introduction As you know‚ today’s population is increasing and everyday people are destroying the environment. Scientist predict that within the next 50 years or so‚ global warming will cause the earth to increase in temperature which will in turn cause the earth to have to experience more hurricanes‚ droughts and floods and many more climate changes. All of this though‚ could be avoided if we simply reduce the amount of air pollution‚ reuse and
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Trust is also known as the confidence one person places in another and it is the true foundation of a relationship‚ so much so that if it was not present the relationship would have a much greater chance of breaking apart. One of the seven ways that intimate relationships differ from casual relationships is trust because once it is understood that partners can trust each other the stability of the relationship and the intimacy increases. There are four types of attachment styles that coincide with
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Consumers preference towards the brands GAP and Marks and Spencer This chapter is about research methods which would be used for taking the research further. It forms the basis for the entire approach used ‚ tools of data collection‚ methods. Bryman and Cramer (1990) gave the research model. This model is very useful in understanding the research process and it makes the research more easy and simple to follow and understand. Adapted from: Bryman and Cramer (1990)‚ Research Process 4.2 Research
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to the products or the services. In today’s world‚ firms don’t hold back in spending millions of dollars on advertising and marketing. The obvious reason being that the competition is very high and every firm wants to sell its product and make it a brand. Effective advertising techniques used in advertisements make a world of difference in sales prospects of a product. Advertising effectiveness is measured by the role the advertisement has played in making the product a real success and how well it
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given to the child to play with. Parents are encouraged to buy educational toys and consumer goods to help jumpstart the baby’s understanding of the world (Dale‚ 2005). Before they learn to talk‚ children show their interest for a toy by reaching out or grabbing it; children also show a disinterest for a toy by crying or throwing the toy away. As babies‚ children are busy exploring and interacting with the environment which provides optimal conditions for cognitive development (Walsh‚ 1990). Babies
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Festivals of India Indian festivals are both colourful and extremely joyous. People enjoy the festivals with family and friends. The religious significance of the festivals too can hardly be denied. Here are some of the very popular festivals that take place throughout India. There are many festivals in India like Durga Puja‚Navratri‚Dussehra‚Ganesh Chaturthi‚Holi‚Diwali‚etc. In India‚ festivals do not just offer people a temporary reprieve from their daily grind. Imbued with deep inner significance
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Case Analysis: Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust Situation Audit QuarkMan Technology was founded in 2012 by David Yuan. As the Chinese domestic consumption continues to grow at a rapid speed‚ consumers need a reliable source for independent and impartial review of products to find the quality and functionality. The mission of the company is one of “unveiling products’ essence in an independent‚ professional‚ and powerful way.” The two core principles
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parents‚ my sister‚ and I thought we would never make it. Getting through lone evenings without streaming movies‚ emails‚ Twitter updates‚ and Internet searches seemed impossible. We soon realized‚ though‚ that living off-line for a while was a stroke of good fortune. It became easy for each of us to enjoy some activities alone‚ to complete some postponed chores‚ and to spend rewarding time with each other and friends. First of all‚ now that we were disconnected‚ we found plenty of hours for personal
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of Contents 2. Abstract 3 3. Introduction 4 4. Theory 5 5. Methodology 7 6. Results 10 6.1. Gender Influence 10 6.2. Nationality Influence 11 6.3. Familiarity Influence 13 6.4. The Influence of the Number of Cues on Car Brands Recall 14 6.5. Priming and Car Brands Recall 15 7. Discussion 16 8. Appendices 18 Appendix 8.1 Questionnaire – First Condition 18 Appendix 8.2 Questionnaire – Second Condition (Primed – Cheap) 19 Appendix 8.3 Questionnaire – Second Condition (Primed – Luxury) 20
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