Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Harvard Business Review Online | The Enemies of Trust Page 1 of 9 Purchase products from: >| http://www.hbsp.org The Enemies of Trust You’re honest‚ straightforward‚ and competent. So why don’t your people trust you? by Robert Galford and Anne Seibold Drapeau Robert Galford is a managing partner of the Center for Executive Development in Boston and has taught in executive education programs at Harvard‚ Columbia‚ and Northwestern. Anne Seibold Drapeau is the chief people officer
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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a supervisor must have the quality of good leader‚ matter-of-fact‚ intelligent‚ adroit‚ expert in his field ‚ good personality and a good sense of humor. He must be like a friend of his workers instead of being dictator. A boss must be a good leader who could bind his subordinates in a chain in order to get a good cooperative environment. Because cooperation of workers is the most important and required thing to run a firm smoothly. Plus‚ a good boss must have a good sense of humor so that his
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PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Gen. Luna Street‚ Intramuros‚ Manila College of Mass Communication BACHELOR OF MASS COMMUNICATION Impact of advertisements on Consumer’s Choice Submitted by: Dawn T. Recolizado Elmira Joyce D. Paug Renee Mae Bonifacio Aaren L. Mendoza Submitted to: Ms. Evelyn Sebastian 2/09/2013 Chapter I • Introduction • Background of the Study • Statement of
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Bibliography Brand Loyalty from a Multi-faceted Perspective ORGA 201 Introduction to Management Section OP51 Max Su (1762788) Instructor: Rob Dean Brand loyalty is the ‘Holy Grail’ to all marketing organizations. Marketing practitioners are consumed by it. They search. They try. They dream. They want to achieve the ultimate in brand loyalty‚ making it so airtight that no competition can lure their consumers from their
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Basic Rules of Trusts: Property‚ Obligations and trusts 1) Equitable title exists whenever equity will require the legal owner of property to hold the property for the benefit of some other person or group of persons (which group may include the legal owner himself.) 2) Cestuis que trust=beneficiaries 3) Settlor and trustee can be the same person. 4) Settlor and beneficiary can be the same person. (Settlor can convey property to a trustee on trust for himself.) 5) Express trust as the creation
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION‚ AND ITS INFLUENCE ON CUSTOMER LOYALTY. (Passengers Survey of Domestic Full Service Airlines Company “Garuda Indonesia” in Indonesia) Mohamad Rizan Management Department of Economics Faculty‚ State University of Jakarta‚ Indonesia dr_rizan@yahoo.com ABSTRACT The aims of research are : 1) Analyzing service quality‚ customer satisfaction and loyalty of full service airlines company (Garuda Indonesia) in Indonesia‚ and 2) Testing
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