Relationship between organisms and environment Mai Po Nature Reserve is an internationally significant wetland which is actually a flat shallow estuary‚ at the mouth of Sham Chun River‚Shan Pui River and Tin Shui Wai Nullah. Its 380 hectare area with diverse habitats provides a conservation area for mammals‚ insects‚ amphibians‚ reptiles and over 380 species of birds‚ some of which are highly endangered. During the field trip‚ we visited five different habitats‚ including fishponds‚ mangroves
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Abstract There are some assumptions made by university health care system in its implementation that the common advantages of using a computerized system would obviously work to their own advantage. Users of the system make a great impact to the existence of the same. It is imperative to consider old data that is supposed to be fed to the system in order to make it efficient while updating the rest of information. Self evaluation process is recommendable to the system by the Information Technology
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Mango‚ and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection
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“ Consumer Knowledge” CK is the information stored in memory that is relevant to the purchase‚ consumption and disposal of goods and services. - Brand Associations: Linkages in memory between the brand and other concepts‚ these linkages (what consumers know) are known as Beliefs/Perceptions BA include beliefs about brand’s attributes and its consumption benefits Ex. Of consumer responses are: want to buy brand extensions‚ recommend brand and pay a higher price for the brand Ex. Of BA:
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The relationship between the economic growth and environment is and may always remain a complex matter. Some perceive the emergence of new pollution problems unsuccessful when dealing with global warming. There are others however‚ that have a more optimistic view. They see tremendous progress made in improving air quality in major cities and note ever improving human condition which was made possible by the advances of technology. The limited natural resources of the planet had many years been
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SUMMER INTERNSHIP PROJECT REPORT ON “CONSUMER BEHAVIOR AND BRAND AWARENESS OF ANKUR SALT” Prepared By: Suresh Maheshwari (M.B.A. SEM. – II) Academic Year 2012-13 Roll No.37 Enrollment No. 117590590037 Shree H. N. Shukla College of Management Studies Submitted To: Gujarat Technological University Under the guidance of: Asst. Prof. Jayraj Bhuptani Shree H. N. Shukla College of Management Studies ABSTRACT This report is prepared at Ankur Chemfood Limited‚ Gandhidham
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