"The impact of trust and brand relationship quality on perceived value and loyalty in a consumer goods environment" Essays and Research Papers

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    The Good Earth was a fictional novel written about a poor Chinese farmer called Wang Lung. Despite the book being fiction it reflects 3 core values of Chinese society which include harmony‚ Confucianism‚ and a patriarchal society. These core values are described throughout the book and play a significant part in how the plot unfolds throughout the entire book. One core value shown in the book is Harmony. The Chinese as a people based almost every aspect of their life around harmony. It is included

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    1 QUALITIES AND ROLE OF AN ENGLISH TEACHER " Since the role of English as a language of international communication has been widespread quickly in educational systems around the world‚ teaching of English as a second or foreign language has become an increasingly significant task (Richards‚ 2001). Therefore‚ many countries in the globe have been working hard to ensure their citizens’ adequate English proficiency‚ which is necessary for their social economic development. To reach their goals‚ English

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    Family Environment Scale Abstract The aim of the present research was to study the comparative difference in the perceived family environment of single elderly males living in institutions and at home with their families by using the Family Environment Scale (FES) devised by Moos and Moos‚ 1986. The participants used in the study were all single elderly males aged 65 years and above (N=30). Fifteen were living at home with their children and their families‚ and the other fifteen were living in

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    Trust in Interpersonal

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    Trust in Interpersonal Relationships Interpersonal relationship has been defined as long-term relationship between two or more people (Baumeister & Leary‚ 1995). The key word in this definition is long term. This long-term relationship applies between friends‚ acquaintances‚ or even in business relationships. Psychologists have suggested that trust is needed to form and maintain interpersonal relationship (Baumeister & Leary‚ 1995). Since the growing trend is working in a team environment‚ trusting

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    Consumer Perception and Quality Assurance of Agro-Products in BangladeshFocus on Organic foods Specially Vegetables‚ Fruits and Crops *JANNATUL MAWA NUPUR. Abstract: A growing interest in quality (organic) foods specially vegetables‚ fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health‚ food safety and environmental

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    that the main competitive factors in the mobile services market are network coverage‚ service quality‚ pricing and brand. Therefore‚ these could be the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit

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    Consumer Behaviour

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    Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector

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    Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service‚ by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage. A manager’s decision-making process regarding new or increased

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    INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:

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    cutomer loyalty

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    Maintaining customer loyalty has also been a cornerstone in Apple’s success. Strong customer loyalty drives sales‚ sustainability‚ and growth especially in today’s economy. Apple must continue to build and maintain excellent customer relationships to stay competitive. Customers are Apple’s greatest asset and it costs much less to retain a current customer than it does to acquire a new one. Therefore‚ Apple must achieve long-term loyalty to strengthen their market share. I would recommend the

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