Journal of Business & Industrial Marketing Emerald Article: A brief review of marketing accountability‚ and a research agenda Malcolm McDonald Article information: To cite this document: Malcolm McDonald‚ (2010)‚"A brief review of marketing accountability‚ and a research agenda"‚ Journal of Business & Industrial Marketing‚ Vol. 25 Iss: 5 pp. 383 - 394 Permanent link to this document: http://dx.doi.org/10.1108/08858621011058142 Downloaded on: 14-01-2013 References: This document contains
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Judicial Accountability - an Illusion or a Reality In a ‘democratic republic’ power with accountability of the individual enjoying it‚ is essential to avert disaster for any democratic system. The accountability must be comprehensive to include not only the politicians‚ but also the bureaucrats‚ judges and everyone invested with public power. Power and position in the society come attendant with responsibility‚ and every incumbent of a public office must remain constantly accountable to the
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The Responsibilities of an NCO: Accountability and Fraternization with Subordinate Personnel. Accountability comes in several different forms. First and foremost would be accountability for your own actions. Each Marine is held accountable for their actions and is expected to live up to the reputation and standards of the Marine Corps as directed by our higher ranking officers and staff NCOs. Another form would be that in accountability for your subordinates’ actions. Leaders are expected to
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Police Accountability Imagine yourself walking down the street in the evening‚ to go to the store. After you collect your items you then leave. On your walk home‚ you see an officer speed up‚ pull over and get out of the car. They have a weapon of their choice pointed at you. They demand you put your hands up and get on the ground. Confused and scared‚ you do as they say. They grab your things and throw them at a distance and pat you down. Still confused‚ you say nothing. Suddenly‚ someone on the
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THE NEED FOR SOCIAL ACCOUNTABILITY OF HIGHER EDUCATION INSTITUTIONS Abstract: The societal commitment to the Higher Education is highly discussed and the public contributions and budgetary allocations are brought to the light at every viewpoint of economic and personal empowerment. Whether this social commitment stops with graduating individuals every year or does this target to the needs of community and the needs of the employer is a big question to be answered. The significant roles of Higher
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10/5/2012 Reebok & LA Gear Analysis of two very different companies 1. Looking at both companies Return on Equity is pretty comparable between the two in 1990. However‚ we can see that LA Gear had a much better performance in the previous two years with a precipitous RoE in 1990 as compared to the previous two years. Reebok on the other had has reported a stable RoE in the last three years. Looking at the component ratios of RoE we can see some some differences why LA Gear has had a huge drop
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Importance of branding Executive summary This essay deals with the importance of brand image and brand building for companies and how they can adapt their promotional mix‚ in order to obtain the desired results‚ related to their image. First of all‚ it is necessary to get to know the market environment. It is essential for one company that they know how the consumers act: what is their culture? What are their habits? Who are the competitors? Once they have a good impression of the market
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“Negotiating Accountability: Managerial Lessons From Identity-Based Nonprofit Organizations.” Nonprofit and Voluntary Sector Quarterly. 2002‚ 31(1)‚ 5-31. Panel on Accountability and Governance in the Voluntary Sector (PAGVS). Building on Strength: Improving Governance and Accountability in Canada’s Voluntary Sector. Ottawa: Voluntary Sector Roundtable‚ 1999. Paton‚ Rob. Managing and Measuring Social
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Social Accountability (SAc) through Information and Communication Techonology (ICT)1 by: Marlon L. Cornelio2‚ Convenor for ICT‚ Global Youth Anti-‐Corruption (GYAC) Network Synopsis The experience of CheckMySchool(CMS) and Universidad Coherente (UC) showcase how ICT can be used to amplify social accountability towards improving
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There is an element of truth in the given statement and this essay will seek to explain UK’s Parliament today does‚ to a certain degree‚ lack democratic accountability‚ and this can be shown in dominance of the (i) Executive‚ (ii) Unrepresentative‚ and its (iii) Detachment from citizens. Democratic Accountability One of the core functions of a constitution is to ensure the accountable and responsible exercise of power by those entrusted with it‚ and that they are called to account when they are
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