"The importance of market share in fast food industry" Essays and Research Papers

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    Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their

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    Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly‚ trend of fast food culture

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    Fast Food Industry” There are a few issues in the United States that many of us are talking about daily. One of those main issues that are being talked about is food in our society. But even more specific than that‚ many are talking about how the fast food industry has affected and impacted our society. There is a lot of history of how fast food has started. There were a lot of entrepreneurs many years ago that realized that going into the fast food chain would bring them great profit (Levenstein

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    Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations‚ food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible

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    A fast food restaurant is on every corner‚ but is actually good for you? Fast food became popular in the early 1900’s but it didn’t just take off. Fast food has made quite a journey in its development opening opportunities along the way. It has its advantages and disadvantages but being aware of them is very important. Fast food has made a huge impact on our nation’s health and economy. How was fast food developed? Burgers made at fairs‚ carnivals‚ and events were known as low quality. It

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    Fast food restaurantA fast food restaurant‚ also known as a quick service restaurant (QSR) within the industry itself‚ is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away‚ though seating may be provided. Fast food

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    In the article "The Battle Against Fast Food Begins in the Home"‚ the author Daniel Weintraub states that a public health group in California has asked the governor to declare childhood obesity a state of emergency. Many blame the fast food businesses while others blame the consumers (parents). I believe it is the consumers’ fault on the issue we have with the growing weight problem. Parents are to blame due to the fact that they let their kids eat unhealthy foods when they should be supervising where

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    Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and their positioning

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    me you probably have had more fast food than you would like to admit. Fast food is an idea that has taken the world by storm‚ being able to travel from home to Chicago‚ to Boise‚ to Atlanta or now even China and get the same food made you way! Some people blame fast food for America’s obesity and laziness problems while others could not live a day with out a Big Mac or Whopper. Fast food was originally intended to serve working class citizens at a fair price for food when they were hungry. Today

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    flows of customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most especially

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