MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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CHAPTER I INTRODUCTION Mati has always been known as a beach destination. There some beaches in Mati that really enjoy and also relax for the same time. Measuring and managing customer satisfaction is important for the survival‚ development and success of the tourism business (Sirakay‚ 2003). Customer’s satisfaction is the main concern for every resort and hotel in order to keep the customers loyal to the resort and make them permanent visitors. It is believed that higher level of customer satisfaction
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| | | An Overview: Conflict is inevitable among humans. When two or more social entities (i.e.‚ individuals‚ groups‚ organizations‚ and nations) come in contact with one another in attaining their objectives‚ their relationships may become incompatible or inconsistent. Relationships among such entities may become inconsistent when two or more of them desire a similar resource
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peak sales and drop in profit - the maturity stage normally last longer than the introduction and growth stage Most product of Tung Fong Hung is at maturity stage‚ therefore‚ the company has to consider new marketing strategies to deal with mature product B‚) chapter 7 p. 47 Marketing strategy: 1‚ modifying the market Increase the consumption of current product of TFH‚ look for new users and market segments For example: Chinese medicine for youth market‚ pills or herbal medicine for youth
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innovation-friendly organization‚ establishing an inspiring culture and empowering employees‚” according to Learn Management 2. Flat organizations meet many of those goals. Flat organization is something of a misnomer‚ since they are not really flat--just flatter than tall organizations. Instead of “shifting the responsibility” up the management ladder‚ flat structures empower employees to take charge‚ help make decisions and feel responsible for the company’s success. Structure Flat organizations have relatively
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What do you see as the main organizational problems that are likely to be associated with implementation of a transnational strategy? The transnational strategy is an international marketing method that "seeks to combine the benefits of global-scale efficiencies with the benefits of local responsiveness" rather than settling for the limitations of either strategy. The transnational strategy also strives for local responsiveness and external flexibility within the foreign subsidiaries at the cost
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learn new ideas and skills. I view these concepts as boring sometimes‚ instead of understanding that empowerment is the key to success and not procrastination. I feel terrible about my lower scores but that’s motivation for room of improvement. If I continue to repeat the same old habits‚ I’m aware that failure will be my detour. However‚ if I correct my mistakes now‚ success is right around the corner. During the course of this semester‚ I plan to convert my fears into mental play. Journal #2 Surface
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Personnel ’s Innovation Activity. St. Peterburg: ENGECON. Brill‚ P.‚ Worth‚ R. (1997). The Four Levers of Corporate Change. NY: AMACOM (American Management Association). DeGraff‚ J.‚ Bacevice‚ P. (2006). Make Innovation Work in Your Workplace. American Society for Training and Development. Evans‚ J. R. (2014). Quality and Performance Excellence: Management‚ Organization and Strategy‚ 7th Ed. South-Western CENGAGE Learning. French‚ R. (2010). Cross-Cultural Management in Work Organizations‚ 2nd Ed.
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Organization Behavior Organization Behavior Table of Contents Introduction 2 LO 1: Understanding the relationship between organizational structure and culture 3 1.1 Compare and contrast different organizational structures and cultures 3 1.2 Explain how the relationship between organization’s structure and culture can impact on the overall performance of the business. 6 1.3 Discuss the factors which influence individual behavior at work. 7 LO 3: Understand ways of using motivational theories
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Propolis to be selected for winter promotion Introduction: Nowadays‚ health became an important thing for everyone. People try to be healthier by different way. The objective of this report is to identify potential product for winter promotion. Methodology: In this report‚ all research data came from secondary information‚ it though receiving from Mr. Tim Burch research data. Also a website was researched to find the function of propolis. Findings: Regarding the popularity of propolis
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